Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing, and I recorded a fun podcast on how to think like a pricing professional when planning your own career. ÊIt was titled, How to Earn a Raise: Lessons from Pricing.Ê You should listen because it’s fun, but here’s a two wordÊsummary: Differentiate yourself!
Of course, Seth Godin wrote a timely blog titled Fully Baked Êto illustrate exactly this point. ÊHere are the two most important sentences in his blog.
“The average knowledge worker reads fewer than one business book a year.”
“On the other hand, the above-average knowledge worker probably reads ten.”
Which one do you think makes a higher incomeÊover time? ÊThanks Seth for the help making this point. Ê