Resources > Articles

Pricing Yourself

Personas driving growth

Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing, and I recorded a fun podcast on how to think like a pricing professional when planning your own career. It was titled, How to Earn a Raise: Lessons from Pricing.  You should listen because it’s fun, but here’s a two word summary: Differentiate yourself!

Of course, Seth Godin wrote a timely blog titled Fully Baked to illustrate exactly this point. Here are the two most important sentences in his blog.

“The average knowledge worker reads fewer than one business book a year.”

“On the other hand, the above-average knowledge worker probably reads ten.”

Which one do you think makes a higher income over time? Thanks Seth for the help making this point.

Author

Author:

Other Resources in this Series

Most Recent

Is Your Training Budget Going to Waste?
Article

Is Your Training Budget Going to Waste? How to Calculate Training ROI 

The latest report from Training magazine has some news – U.S. companies have, for the first time, spent over $100 billion on training.  So, why the big spend? In the fast-paced, competitive business world, companies...
: OpenAI's ChatGPT Enterprise Takes Center Stage
Article

How ChatGPT Enterprise Addresses Key Concerns in Generative AI

OpenAI just released ChatGPT Enterprise, a business-oriented upgrade of its popular AI chatbot—make no mistake, this is a big deal. 
AI and Product Management
Article

AI and Product Management: Navigating Ethical Considerations 

Explore the critical aspects of AI product management, its challenges, and strategies for ensuring responsible and successful implementation.
How to learn AI for Product Managers
Article

How to Learn AI as a Product Manager: Start Here 

As a product manager, harnessing the power of AI can be a game-changer for your product. Whether automating mundane tasks, providing personalized experiences or making data-driven decisions, AI has many applications that can propel your...
Category: AI
Article

Beyond SEO: Driving Customer Attraction, Retention and Top-Line Growth

Does your website speak to your customers and fulfill your business objectives?

OTHER ArticleS

Is Your Training Budget Going to Waste?
Article

Is Your Training Budget Going to Waste? How to Calculate Training ROI 

The latest report from Training magazine has some news – U.S. companies have, for the first time, spent over $100 billion on training.  So, why the big spend? In the fast-paced, competitive business world, companies...
: OpenAI's ChatGPT Enterprise Takes Center Stage
Article

How ChatGPT Enterprise Addresses Key Concerns in Generative AI

OpenAI just released ChatGPT Enterprise, a business-oriented upgrade of its popular AI chatbot—make no mistake, this is a big deal. 

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.