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Pricing Yourself

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Personas driving growth

Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing, and I recorded a fun podcast on how to think like a pricing professional when planning your own career. It was titled, How to Earn a Raise: Lessons from Pricing.  You should listen because it’s fun, but here’s a two word summary: Differentiate yourself!

Of course, Seth Godin wrote a timely blog titled Fully Baked to illustrate exactly this point. Here are the two most important sentences in his blog.

“The average knowledge worker reads fewer than one business book a year.”

“On the other hand, the above-average knowledge worker probably reads ten.”

Which one do you think makes a higher income over time? Thanks Seth for the help making this point.

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