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How Product Management Can Work with UX Designers to Create Great Products

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Related Framework BoxBuyer PersonasPlanning

Fostering a collaborative and productive partnership between product and UX can sometimes be a challenge. This webinar will feature real-world examples and best practices covering:

Common pitfalls. The challenges facing the product management and UX designer relationship

Role definition. A clearer structure helps everyone share in the product development process more effectively

Collaboration points. Discover where the two can best work together: user and market research, user stories, usability testing and other methods that produce results that can immediately be put into action

Practical recommendations. How to handle continually changing UX in an agile environment

Conflict resolution. How to best handle when UX and product disagree

Join Stephanie Bergman of ADP and Patrick Neeman of Usability Counts for this lively discussion on the product management/UX designer relationship from both sides of the fence.

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  • Patrick Neeman is the director of product design at Apptio, an IT spend management platform. Prior to that he was director of user experience at Jobvite, a social recruiting and applicant tracking platform. Previous experience includes working as a social media and user experience consultant for Microsoft, building a 25-person user experience team at a consultancy, working on the prelaunch team at Orbitz, and the successful launch of several startup sites. And yes, he has also been a product manager. He runs the UX Drinking Game at www.uxdrinkinggame.com and has a blog at www.usabilitycounts.com.  He can be reached at pat@usabilitycounts.com.

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  • Stephanie Bergman has over 15 years of product management experience working with companies big and small, such as MySpace, AOL, Yahoo!, Wello, Yola and Blurb. She is currently working on bringing the startup mentality to human capital management as Director of Product Management at ADP's Innovation Lab in New York, NY.

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Patrick Neeman

Patrick Neeman

Patrick Neeman is the director of product design at Apptio, an IT spend management platform. Prior to that he was director of user experience at Jobvite, a social recruiting and applicant tracking platform. Previous experience includes working as a social media and user experience consultant for Microsoft, building a 25-person user experience team at a consultancy, working on the prelaunch team at Orbitz, and the successful launch of several startup sites. And yes, he has also been a product manager. He runs the UX Drinking Game at www.uxdrinkinggame.com and has a blog at www.usabilitycounts.com.  He can be reached at pat@usabilitycounts.com.

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