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Stephanie Bergman has over 15 years of product management experience working with companies big and small, such as MySpace, AOL, Yahoo!, Wello, Yola and Blurb. She is currently working on bringing the startup mentality to human capital management as Director of Product Management at ADP's Innovation Lab in New York, NY.
Patrick Neeman is the director of product design at Apptio, an IT spend management platform. Prior to that he was director of user experience at Jobvite, a social recruiting and applicant tracking platform. Previous experience includes working as a social media and user experience consultant for Microsoft, building a 25-person user experience team at a consultancy, working on the prelaunch team at Orbitz, and the successful launch of several startup sites. And yes, he has also been a product manager. He runs the UX Drinking Game at www.uxdrinkinggame.com and has a blog at www.usabilitycounts.com. He can be reached at pat@usabilitycounts.com.
Fostering a collaborative and productive partnership between product and UX can sometimes be a challenge. This webinar will feature real-world examples and best practices covering:
Common pitfalls. The challenges facing the product management and UX designer relationship
Role definition. A clearer structure helps everyone share in the product development process more effectively
Collaboration points. Discover where the two can best work together: user and market research, user stories, usability testing and other methods that produce results that can immediately be put into action
Practical recommendations. How to handle continually changing UX in an agile environment
Conflict resolution. How to best handle when UX and product disagree
Join Stephanie Bergman of ADP and Patrick Neeman of Usability Counts for this lively discussion on the product management/UX designer relationship from both sides of the fence.
Stephanie Bergman has over 15 years of product management experience working with companies big and small, such as MySpace, AOL, Yahoo!, Wello, Yola and Blurb. She is currently working on bringing the startup mentality to human capital management as Director of Product Management at ADP's Innovation Lab in New York, NY.
Patrick Neeman is the director of product design at Apptio, an IT spend management platform. Prior to that he was director of user experience at Jobvite, a social recruiting and applicant tracking platform. Previous experience includes working as a social media and user experience consultant for Microsoft, building a 25-person user experience team at a consultancy, working on the prelaunch team at Orbitz, and the successful launch of several startup sites. And yes, he has also been a product manager. He runs the UX Drinking Game at www.uxdrinkinggame.com and has a blog at www.usabilitycounts.com. He can be reached at pat@usabilitycounts.com.
Stephanie Bergman has over 15 years of product management experience working with companies big and small, such as MySpace, AOL, Yahoo!, Wello, Yola and Blurb. She is currently working on bringing the startup mentality to human capital management as Director of Product Management at ADP's Innovation Lab in New York, NY.
If you are a vice president, director or team leader for a product management function, one of the biggest challenges you face today is how to demonstrate the team is making a significant contribution to top line or bottom line targets. If you can’t measure your team’s effectiveness, or if you are focused on the wrong metrics, your headcount and budget allocation could be at risk.
Learn what to measure and how to avoid vanity metrics during each stage of the product life cycle: development, launch, growth, maturity and decline. Also learn the difference between a mission and objective and how to identify which stage your product is in.
Roles Before Titles The job titles of product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. This article
If you are a vice president, director or team leader for a product management function, one of the biggest challenges you face today is how to demonstrate the team is making a significant contribution to top line or bottom line targets. If you can’t measure your team’s effectiveness, or if you are focused on the wrong metrics, your headcount and budget allocation could be at risk.
Learn what to measure and how to avoid vanity metrics during each stage of the product life cycle: development, launch, growth, maturity and decline. Also learn the difference between a mission and objective and how to identify which stage your product is in.
