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Get Tuned In

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Get Tuned In

Find unresolved problems, create breakthrough experiences and launch market resonators.

Are you guessing what your customers need, wasting time and money building, marketing and selling solutions your market doesn’t value?

Stop pushing products your buyers don’t want with expensive, meaningless advertising.

Instead, discover how to connect to what people really need, and—most importantly—how you can become an organization they trust.

Learn more by ordering the Tuned In book!  Order now >

Tunedin Book

What people are saying…

“…for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for.”
Publishers Weekly

“If you read nothing else: Chapter Eight, “Articulate Powerful Ideas,” is a mini marketing seminar on how best to talk about your business and how to talk about it differently to different groups.”
Leigh Buchanan, Inc. Magazine

“…making the book come alive in a way that promises to, yes, resonate with entrepreneurs in search of hot new products for their own businesses.”
Mark Henricks, Entrepreneur Magazine

“…in-depth treatment from three marketing gurus with a guide to creating products that meet needs so obvious that they almost sell themselves.”
Kirk Shinkle,  US News & World Report

“You’ll know your “tuned-in” thinking is working when the product or service you come up with “resonates” – when you don’t have to educate or persuade customers to buy it, because it simply sells itself. This approach is the linchpin of the book.”
Alan Mitchell,  Financial Times

Other Resources in this Series

Most Recent

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What is Product Management?

Product management oversees a product's development and life cycle. The ultimate goal is to create and deliver a product that meets customers' needs and generates revenue for the company.
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6 Principles for Successful Product Management in 2023

A principle is something that guides us in how we perceive things and the decisions that we make. These principles will reduce our decision time and our decision fatigue and help us navigate any uncertainties this year will bring.
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The Ultimate Guide to Positioning

Ask five people what positioning means, and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa (sometimes both get confused with messaging) There is agreement on one
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A Look at Clarity in Positioning

Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents that drives all outbound communications. The best positioning clearly states how the product will solve specific customer problems.
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Article

How to Approach Asset Assessment

This article will help you get started with asset assessment, identify file naming conventions, and help you explore some potential tools to improve your processes.

OTHER ArticleS

Article

What is Product Management?

Product management oversees a product's development and life cycle. The ultimate goal is to create and deliver a product that meets customers' needs and generates revenue for the company.
Product Principles for 2023 and an image of a hand holding a clock
Article

6 Principles for Successful Product Management in 2023

A principle is something that guides us in how we perceive things and the decisions that we make. These principles will reduce our decision time and our decision fatigue and help us navigate any uncertainties this year will bring.

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Fill out the form today and our sales team will help you schedule your private Pragmatic training today.