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Find unresolved problems, create breakthrough experiences and launch market resonators.

Are you guessing what your customers need, wasting time and money building, marketing and selling solutions your market doesn’t value?

Stop pushing products your buyers don’t want with expensive, meaningless advertising.

Instead, discover how to connect to what people really need, and—most importantly—how you can become an organization they trust.

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What people are saying…

“…for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for.”
Publishers Weekly

“If you read nothing else: Chapter Eight, “Articulate Powerful Ideas,” is a mini marketing seminar on how best to talk about your business and how to talk about it differently to different groups.”
Leigh Buchanan, Inc. Magazine

“…making the book come alive in a way that promises to, yes, resonate with entrepreneurs in search of hot new products for their own businesses.”
Mark Henricks, Entrepreneur Magazine

“…in-depth treatment from three marketing gurus with a guide to creating products that meet needs so obvious that they almost sell themselves.”
Kirk Shinkle,  US News & World Report

“You’ll know your “tuned-in” thinking is working when the product or service you come up with “resonates” – when you don’t have to educate or persuade customers to buy it, because it simply sells itself. This approach is the linchpin of the book.”
Alan Mitchell,  Financial Times

Other Resources in this Series

Most Recent

plan, strategy
Article

How to Create a Strategic Product Plan

Most technology companies have a product management department serving as the voice of the customer and helping to understand market needs better but is product management really being used strategically?
Optimizing product management budgets
Article

How to do More With the Same (or fewer) Resources in 2023 with Segmentation and Targeting Updates

Six steps to a data-driven understanding of your best-fit buyer. Improve the efficiency and effectiveness of your marketing programs by shifting your focus (and budgets) to best-fit personas and ICPs. 
Person working on project management software on a tablet
Article

10 Tools for Product Managers 

The right product tools can make it easier to manage your team, but there are hundreds out there—so how do you choose which one is right for you?
Purchasing on a mobile device with a credit card
Article

8 Distribution Strategy Examples For Product Teams 

A distribution strategy is a blueprint for how your company delivers its products to customers. Here are 8 methods and helpful examples. 
Magnifying glass emphasizing the word data
Article

Going Beyond Win/Loss Data

The true value of a win/loss program comes from unfolding the narrative behind that data. 

OTHER ArticleS

plan, strategy
Article

How to Create a Strategic Product Plan

Most technology companies have a product management department serving as the voice of the customer and helping to understand market needs better but is product management really being used strategically?
Optimizing product management budgets
Article

How to do More With the Same (or fewer) Resources in 2023 with Segmentation and Targeting Updates

Six steps to a data-driven understanding of your best-fit buyer. Improve the efficiency and effectiveness of your marketing programs by shifting your focus (and budgets) to best-fit personas and ICPs. 

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