“The great thing about fact based decisions is that they can
overrule the hierarchy.” Jeff Bezos
It’s the holiday shopping season and we’ve seen a spike of purchases from our
Pragmatic Institute e-store. The most
popular item is the coffee mug with our trademark quote, “Your opinion,
while interesting, is irrelevant.” (You’ll also find mouse
pads and posters
of our Pragmatic
Marketing Framework.)
Remember, you need to hold this mug in both hands! Once in a while, you
remind people on your team that THEIR opinions are irrelevant and sometimes to
remind yourself that YOUR opinion is irrelevant.
Let’s make it a little simpler: when we have market facts, OUR
opinions, while interesting are irrelevant.
And let’s hope that this mug isn’t your annual bonus.
