Does Marketing Actually Matter?

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Pragmatic Editorial Team

The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
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Image of person in center of bubbles that have various accessibility graphics in them, like wheelchairs, glasses, mobility aids. This depicts a product manager helping products be designed with accessibility in mind.

Article

How Product Managers Can Drive Accessibility in Product Design

Product managers play an important role in helping make sure products are designed with accessibility in mind. This article talks about strategies you can take to seamlessly include accessibility in your processes.

Category: Product Management

Graphic depicting person excited and 10 things one learns in product marketing training

Article

10 Things You'll Learn from Product Marketing Training

Are you interested in product marketing training but aren't sure if the skills you'll learn will match the skills you need to be successful in the role? This article discusses the types of skills you...

Category: Product Marketing

Graphic depicting a product owner vs a product manager

Article

Product Owner vs Product Manager: What’s the difference?

What are the different responsibilities of a product owner vs product manager? Where do the roles overlap and do companies need both? This article answers these and other often asked questions.

Category: Product Management Product Marketing

An illustration of a product marketer releasing a bog with wings into the air, to represent product marketing promoting a product.

Article

What Does a Product Marketing Manager Do?

Learn what a product marketing manager does, including their essential responsibilities and skills, and how they support business goals through product marketing.

Category: Product Marketing