Resources > Articles

Use Scenarios are Stories That Provide Context

Discover-Stories-Blog

Over the years, product management has attempted many different approaches to describing customer needs. We’ve used traditional requirements, use cases and open discussions. Today, we often use some form of a story. Here’s the Pragmatic argument explaining the power of use scenarios.

Most teams have adopted a user story formula for writing requirements: “As a <role>, I want <a feature> so I can <achieve an outcome>.”

Structure is nice. But the problem with today’s user stories is that they aren’t interesting. And they aren’t stories.

 

A story should be a use scenario—one or more illustrations of a problem for a persona.

Use scenarios are narratives. It explains the problem in the form of a real-life story. And it doesn’t mandate the implementation. And it doesn’t have to be boring.

 

Jennifer is a divorced working mom and she worries about her daughter, Sally. After all, who doesn’t worry these days? To make things worse, Jennifer’s ex-husband is unreliable; he often makes commitments to pick up Sally at school or at after-school projects, and then forgets completely.

For example, one afternoon at 3:30, Jennifer learned that Sally was still at school when she was supposed to be at soccer practice. Jennifer wondered, “Why did I ever marry that jerk?” as she raced from the office to pick up Sally.

Jennifer would feel a lot better if she always knew where Sally was—that is, when she was where she’s supposed to be, and more important, when she’s NOT where she’s supposed to be.

 

The question for your product team is: What can we do for Jennifer and Sally?

Bring a group of smart designers and developers together to talk about Jennifer and Sally and their problems. Tell the team about the business opportunity found in solving those problems. And participate in a brainstorming session on how you might solve them with your organization’s expertise and innovations.

Ron Jeffries, one of the three founders of Extreme Programming (XP), advocates the form of “card, conversation, confirmation” for stories.

By itself, the card isn’t valuable, it is merely a placeholder for the story. Each story requires a discussion with the product team and a method for determining when the story capabilities have been delivered successfully. Unfortunately, many teams seem to have forgotten the conversation and confirmation parts.

Don’t wait until the end of planning to involve your product team. Good stories and use scenarios are written with the team, not for the team.

 

Learn more about how to utilize and craft use scenarios  

Pragmatic Institute Course: Build 

This course gives you the tools you need to prioritize requirements and plan releases that deliver truly remarkable experiences to your market.  

What you’ll learn in Build:

  • Implement a proven approach for working across locations and development methodologies
  • Empower product management to focus on the “what,” and development to focus on the “how” of building better products
  • Group requirements to ensure releases deliver results
  • Provide clear context on who to build for and what problems to solve
  • Streamline estimates for increased efficiency

>> learn More 

Author
  • Steve Johnson

    Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success.  Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

Author:

Other Resources in this Series

Most Recent

Is Your Training Budget Going to Waste?
Article

Is Your Training Budget Going to Waste? How to Calculate Training ROI 

The latest report from Training magazine has some news – U.S. companies have, for the first time, spent over $100 billion on training.  So, why the big spend? In the fast-paced, competitive business world, companies...
: OpenAI's ChatGPT Enterprise Takes Center Stage
Article

How ChatGPT Enterprise Addresses Key Concerns in Generative AI

OpenAI just released ChatGPT Enterprise, a business-oriented upgrade of its popular AI chatbot—make no mistake, this is a big deal. 
AI and Product Management
Article

AI and Product Management: Navigating Ethical Considerations 

Explore the critical aspects of AI product management, its challenges, and strategies for ensuring responsible and successful implementation.
How to learn AI for Product Managers
Article

How to Learn AI as a Product Manager: Start Here 

As a product manager, harnessing the power of AI can be a game-changer for your product. Whether automating mundane tasks, providing personalized experiences or making data-driven decisions, AI has many applications that can propel your...
Category: AI
Article

Beyond SEO: Driving Customer Attraction, Retention and Top-Line Growth

Does your website speak to your customers and fulfill your business objectives?

OTHER ArticleS

Is Your Training Budget Going to Waste?
Article

Is Your Training Budget Going to Waste? How to Calculate Training ROI 

The latest report from Training magazine has some news – U.S. companies have, for the first time, spent over $100 billion on training.  So, why the big spend? In the fast-paced, competitive business world, companies...
: OpenAI's ChatGPT Enterprise Takes Center Stage
Article

How ChatGPT Enterprise Addresses Key Concerns in Generative AI

OpenAI just released ChatGPT Enterprise, a business-oriented upgrade of its popular AI chatbot—make no mistake, this is a big deal. 

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.