January’s Box of the Month is the product portfolio. If you want to create an integrated portfolio of products that focus on the market, we can help. Hint: You’ll want to manage your portfolio like a product. That means crafting a business plan, positioning your portfolio, aligning to your customers’ buying process, and writing a market requirements document and marketing plan.
Throughout the month we’ll highlight articles, webinars and blog posts around product portfolios including an article and webinar about practical portfolio management and a guide to surviving the product zombie apocalypse.
Also, if you’re wondering how to balance the need to keep your current products competitive while investing in your company’s future, register for our webinar on January 25 at 1 p.m. EST with David Zasada, senior vice president of product management at ACT.
