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BOM: Product Portfolio

bom-jan-17

January’s Box of the Month is the product portfolio. If you want to create an integrated portfolio of products that focus on the market, we can help. Hint: You’ll want to manage your portfolio like a product. That means crafting a business plan, positioning your portfolio, aligning to your customers’ buying process, and writing a market requirements document and marketing plan.

Throughout the month we’ll highlight articles, webinars and blog posts around product portfolios including an article and webinar about practical portfolio management and a guide to surviving the product zombie apocalypse.

Also, if you’re wondering how to balance the need to keep your current products competitive while investing in your company’s future, register for our webinar on January 25 at 1 p.m. EST with David Zasada, senior vice president of product management at ACT.

Register now!

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OTHER ArticleS

Article

Four Methodologies for Prioritizing Roadmaps 

In this blog, we'll explore four common approaches to roadmap prioritization and discover the practical tools and frameworks that can propel your product to new heights.
Prism photo: Product management Lessons from Pink Floyd
Article

Product Management Lessons from Pink Floyd: a Lighthearted Look into Their Epic Music and Unlikely Product Expertise

Few people (actually, no one!) spontaneously associate product management with Pink Floyd, but if you look closely, you can find good examples of best product management practices in their journey, as I hope to reveal...

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