Ask the Experts: It seems like there is so much to learn in my new product role. Do you have any advice on where to start?

Related Framework BoxMarketMarket Problems

Pragmatic Marketer Volume 10 Issue 1

You should always start with Market Problems. You wouldn’t get in a car and start driving without knowing where you’re trying to get to. And it’s the same thing for anyone starting a new product role.

It’s very easy, no matter what your title is, to get caught up in executing activities and tasks and not thinking strategically. There’s always somebody standing in your doorway, saying: When can you get this roadmap done? Can you help with this sales call? Or can you go to this event? The people who get into product jobs are can-do people. They never say no, they just go and respond.

But when it really comes down to it, no matter what task you want to pursue, you have to start with Market Problems. First and foremost, you must understand what problem you’re trying to solve, and then use that context for all other activities. If you do that, you’re golden.

To get to those Market Problems, one of our favorite sayings around Pragmatic Institute is: “Your opinion, although interesting, is irrelevant.” It means that you have to leave the building and listen to the market, rather than just dreaming stuff up. You discover those problems in the market by interviewing your customers and potential customers. Then, you dig deeper to find out how common those problems are in the market.

All of the activities we include in our Pragmatic Institute Framework, from strategy through execution, are important. But in our courses, we drive people to think about what problems they are trying to solve first. Then the rest of it is more powerful, and the pieces will tie together more cleanly. And your execution will be smoother, because you stopped and thought about it before getting on the road.

Do you have a question for our experts? Send us an email at experts@pragmaticmarketing.com.

Share on twitter
Share on facebook
Share on linkedin
  • Jim Foxworthy is president of Pragmatic Institute and an industry veteran with more than 30 years in the computer industry. Prior to becoming president, Jim was an instructor for Pragmatic Institute and headed a consulting firm focused exclusively on implementations of the Pragmatic Institute Framework. Contact Jim at jfoxworthy@pragmaticmarketing.com

Jim Foxworthy

Jim Foxworthy

Jim Foxworthy is president of Pragmatic Institute and an industry veteran with more than 30 years in the computer industry. Prior to becoming president, Jim was an instructor for Pragmatic Institute and headed a consulting firm focused exclusively on implementations of the Pragmatic Institute Framework. Contact Jim at jfoxworthy@pragmaticmarketing.com

More from Pragmatic

Related Content

Recommended Content

Trending Content

Virtual conference, morning meeting online. A young woman is using app on pc for connection with colleagues, employees, she is writing in notebook. Video call with many multiracial people togethe

How to Overcome 8 Common Market Visit Barriers

For many reasons, you might find it hard to get face-to-face with customers and prospective customers. We’re going to outline a more sustainable path that overcomes these common problems. We’ll even discuss some advantages if we think of these circumstances not as constraints but as opportunities. 

VIEW
A person scheduling market visits

A Meeting Scheduling System for Market Visits

So, why talk about the mechanics of setting up meetings? The simple answer is the act of setting up meetings with buyers and users is time-consuming and difficult. I work with clients all the time who keep reporting that the actual process of setting meetings with their buyers or their users can be an impediment to achieving a specific quantity of meetings they want to have in a given quarter.  But, if you don’t get meetings, the NIHITO principle is limited in its impact. I’m going to share strategies to identify your audience and effectively set up meetings. 

VIEW

Sign up to stay up to date on the latest industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

First Name*
Last Name*
Email Address*
Phone
Company
Job Title
Location
How can we help you?
Preferred method of contact
Privacy Policy*

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

First Name*
Last Name*
Email Address*
Phone
Company
Job Title
Location
How can we help you?
Preferred method of contact
Privacy Policy*

Subscribe

Subscribe

Download Now

Stay Informed

Sign up to stay up-to-date on the latest industry best practices. Get content such as:

    • The Pragmatic – Industry insider magazine
    • The ever-growing webinar series 
    • Our world-class podcast series

Subscribe