If you’re not using product data to guide your decisions, you’re just guessing. A large amount of data is created to measure user behavior that can be tapped into to guide product decisions. Knowing how to utilize data to improve product decision-making can ensure efficiency, velocity, and ultimately impact. Different analytical approaches best enable different points of decisions, be it surfacing potential opportunities, guiding prioritization, or enabling a data-driven culture with metrics to rally around.
Join us for our next product chat on 2/29 at 1 PM ET as we welcome Rachael Maltiel Swenson, recently Director of Product Analytics at Intuit and former Director of Product Growth at Meta, for a conversation on analytical approaches to enable data-driven product decisions.
In this conversation, Rachael will share how to:
- Align your success metrics with your strategy
- Analyze funnels and segments to find investment opportunities
- Impact-oriented prioritization through opportunity sizing
- Measure through experimentation for confidence in impact/results/resourcing
