Search Results for: price – Page 2
How Do You Price Long-Term Contracts When Cost Fluctuations Are Involved?
A reader recently reached out: “It would be great to hear your thoughts on the impact of currency fluctuations on pricing in B2B market with
Is Price Gouging Good?
Rapidly increasing prices after a natural disaster is looked down upon. However, it may actually be a good thing. Learn how to think about price gouging in this week’s podcast with Pragmatic Marketing instructor and pricing expert, Mark Stiving.
Got a …
A Fantastic Example of Price Segmentation Using Distribution
Everyone who reads this blog knows that we should use price segmentation to capture more from those willing to pay more, yet still earn business
American Airlines Deters Competition with Price Strategy
The first two sentences in a Skift.com article titled “American Airlines Plans to Keep Prices Low on Competitive Routes” are: American Airlines Group Inc. will “absolutely, positively”
Price: A Signal of Quality
Many buyers use price as a signal of quality, but what does that mean to you if you set price? First, let’s see this phenomenon
The Ins and Outs of Price Increases
Jon Manning, the head of pricing and value analytics at caresales.com.au, joins Mark Stiving to discuss price increases—specifically the product price increases in Australia that are an annual event—and where those pricing increases come from. They also …
Should You Price to Compete or Differentiate?
There are no easy answers about where you should set your pricing in relation to your competitors. But the answer could be found in how fast your market is growing, according to Pragmatic Marketing Instructor Mark Stiving. Find out more in this week’s P…
How Should I Use Fixed Costs When Setting My Prices?
Should your prices change as your costs change? Pragmatic Marketing Instructor Mark Stiving shares the shocking truth about fixed costs and their relationship to pricing.
Empower Your Sales Team to Sell at Your Price
Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews Reed Holden, the author of several pricing books and Pragmatic Marketer article, Make Salespeople the Champions of Your Pricing Strategy. Reed discusses how you can create a stra…
Setting the Best Price for Your Product
Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. Learn how to identify and fix profit leaks by analyzing discount behavior and getting to know how much valu…