Grow the Strategic
Impact of Design
Pragmatic Institute’s design practice empowers designers to contribute strategically. We help designers extend their reach by combining business acumen with user advocacy to uncover new opportunities to create value and strengthen partnerships across the organization.
Our learning experiences are developed by design practitioners, instructional designers and industry leaders—focusing on interactive learning and practical application. With an ecosystem of training, resources and community, our design practice builds on Pragmatic’s reputation as a transformational partner to 200,000 alumni and counting.
Business Strategy & Design
Increase your strategic impact as a designerGain a grounding in business strategy and the tools and vocabulary of key business stakeholders so you can confidently contribute to strategy conversations. Learn how to connect user-centered work to the advancement of business objectives, demonstrate return on investment, and strengthen cross-functional partnerships.
Influence Through Storytelling
Harness the power of storytelling to grow your influenceGet tools and techniques to enhance collaboration with stakeholders, build influence, and change attitudes and behaviors through strategic storytelling. Learn how to design narratives that showcase design impact, advocate for user interests, align stakeholders around a common purpose and inspire teams to action.
The Minds Behind
Our Design Advisory Board brings a real-world lens to strategic design. These experts are enthusiastic and passionate about design advocacy, human-centered innovation and building the next generation of design leaders.
SHANNON MCGARITY DIRECTOR OF DESIGN PRACTICE
Shannon McGarity has spent more than 20 years solving clients’ design challenges in roles ranging from head of product to UX director. Prior to Pragmatic, Shannon was a director at strategic design firms Cooper and Designit—leading teams on projects, creating curriculum, coaching innovation teams and teaching service design, design leadership and more. She is also a Certified Professional Co-Active Coach, focusing on leadership coaching.
Director, Customer Experience, Integrated Delivery Lead | Pfizer
Director of Product Design | Spotify
J. Scott Sanchez
Product Innovation Officer | Deluxe
Associate Director, User Experience Design and Research Operations | Moody’s Analytics
Principal, Design Research and Strategy | Coforma
Senior UX Manager, North America | Grafana Labs
Design Director | Capital One
Director, Experience Mapping and CX Strategy | Signet Jewelers
Ethics in Storytelling: A Guide for Designers
What your peers are saying
Pragmatic Design Certification
Stand out from the crowd with Pragmatic Design certifications. Our certifications enable you to easily share your strategic design skills with your network.