Expand the influence of your design team

Grow the Strategic
Impact of Design

Pragmatic Institute’s design practice empowers designers to contribute strategically. We help designers extend their reach by combining business acumen with user advocacy to uncover new opportunities to create value and strengthen partnerships across the organization.

Our learning experiences are developed by design practitioners, instructional designers and industry leaders—focusing on interactive learning and practical application. With an ecosystem of training, resources and community, our design practice builds on Pragmatic’s reputation as a transformational partner to 200,000 alumni and counting.

Our Courses

Business Strategy and Design

Business Strategy
& Design

Increase your strategic impact as a designer

Gain a grounding in business strategy and the tools and vocabulary of key business stakeholders so you can confidently contribute to strategy conversations. Learn how to connect user-centered work to the advancement of business objectives, demonstrate return on investment, and strengthen cross-functional partnerships.
Storytelling for Influence

Influence Through Storytelling

Harness the power of storytelling to grow your influence

Get tools and techniques to enhance collaboration with stakeholders, build influence, and change attitudes and behaviors through strategic storytelling. Learn how to design narratives that showcase design impact, advocate for user interests, align stakeholders around a common purpose and inspire teams to action.

The Minds Behind
Pragmatic Design

Our Design Advisory Board brings a real-world lens to strategic design. These experts are enthusiastic and passionate about design advocacy, human-centered innovation and building the next generation of design leaders. 


Shannon McGarity has spent more than 20 years solving clients’ design challenges in roles ranging from head of product to UX director. Prior to Pragmatic, Shannon was a director at strategic design firms Cooper and Designit—leading teams on projects, creating curriculum, coaching innovation teams and teaching service design, design leadership and more. She is also a Certified Professional Co-Active Coach, focusing on leadership coaching.

  • Christine Fitts

    Director, Customer Experience, Integrated Delivery Lead | Pfizer

  • John James

    Director of Product Design | Spotify

  • J. Scott Sanchez

    Product Innovation Officer | Deluxe

  • Lyndsey Williams

    Associate Director, User Experience Design and Research Operations | Moody’s Analytics

  • Lauren Sinreich

    Principal, Design Research and Strategy | Coforma

  • Leah Udja

    Senior UX Manager, North America | Grafana Labs

  • Kim Moy

    Design Director | Capital One

  • Elizabeth Zietlow

    Director, Experience Mapping and CX Strategy | Signet Jewelers


What your peers are saying

Pragmatic Design Certification

Stand out from the crowd with Pragmatic Design certifications. Our certifications enable you to easily share your strategic design skills with your network.

Stay in the Know

Get the details on new courses and check out our latest thought leadership and resources for designers.



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