Resources > Ebooks

Aligning Design Activities to Business Strategy

In the eyes of your business stakeholders, design work is more valuable—and worth investing in—when it’s clearly connected to business strategy. As a designer, understanding the business ecosystem you operate within will help you position yourself as a strategic partner and elevate the design function in your organization.

Pragmatic Design’s new ebook shares how to determine your company’s strategy so you can be intentional in your choice and recommendation of design activities (and therefore increase your impact). Read about four types of company strategy, common indicators for each, corresponding design activities, and examples.

Looking to gain more knowledge on boosting the strategic impact of design? Check out Business Strategy & Design. This course helps you confidently contribute to strategy conversations by tying your design work to business outcomes and ensuring you can measure and communicate how design fits into the strategic landscape.

Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

OTHER EbookS

Ebook

Ethics in Storytelling: A Guide for Designers

Proofing design stories through an ethics lens can ensure your message aligns with your values. Discover five ethical approaches you can apply toward decision-making, with examples and practice scenarios.
Cover of Communication Compass ebook
Ebook

Map Your Message to Its Audience with the Communication Compass

Storytelling is a valuable tool for designers who want to carve out more influence in their organizations. But while you might feel your story has all the right ingredients, how will you ensure your message

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