Aligning Design Activities to Business Strategy

In the eyes of your business stakeholders, design work is more valuable—and worth investing in—when it’s clearly connected to business strategy. As a designer, understanding the business ecosystem you operate within will help you position yourself as a strategic partner and elevate the design function in your organization.

Pragmatic Design’s new ebook shares how to determine your company’s strategy so you can be intentional in your choice and recommendation of design activities (and therefore increase your impact). Read about four types of company strategy, common indicators for each, corresponding design activities, and examples.

Looking to gain more knowledge on boosting the strategic impact of design? Check out Business Strategy & Design. This course helps you confidently contribute to strategy conversations by tying your design work to business outcomes and ensuring you can measure and communicate how design fits into the strategic landscape.


  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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Aligning Design Activities to Business Strategy

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