Resources > Ebooks

Aligning Design Activities to Business Strategy

In the eyes of your business stakeholders, design work is more valuable—and worth investing in—when it’s clearly connected to business strategy. As a designer, understanding the business ecosystem you operate within will help you position yourself as a strategic partner and elevate the design function in your organization.

Pragmatic Design’s new ebook shares how to determine your company’s strategy so you can be intentional in your choice and recommendation of design activities (and therefore increase your impact). Read about four types of company strategy, common indicators for each, corresponding design activities, and examples.

Looking to gain more knowledge on boosting the strategic impact of design? Check out Business Strategy & Design. This course helps you confidently contribute to strategy conversations by tying your design work to business outcomes and ensuring you can measure and communicate how design fits into the strategic landscape.

  • Pragmatic Institute

    Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.


How to Make Your Design Stories Shareable Ebook Cover

How to Make Your Design Stories Shareable

Whether you’re speaking to stakeholders or teammates, delivering stories that motivate your audience to take action is essential—and difficult. Pragmatic Design’s newest ebook explores the world of “shareability,” and how you can leverage different techniques...
Category: Design
Using Resources to Bring Design Stories to Life

Using Resources to Bring Design Stories to Life

There are myriad ways to apply storytelling in design, from aligning on user context with cross-functional stakeholders to sharing learnings from a project with peers. If you have a goal in mind for your story,...

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