In the eyes of your business stakeholders, design work is more valuable—and worth investing in—when it’s clearly connected to business strategy. As a designer, understanding the business ecosystem you operate within will help you position yourself as a strategic partner and elevate the design function in your organization.
Pragmatic Design’s new ebook shares how to determine your company’s strategy so you can be intentional in your choice and recommendation of design activities (and therefore increase your impact). Read about four types of company strategy, common indicators for each, corresponding design activities, and examples.
Looking to gain more knowledge on boosting the strategic impact of design? Check out Business Strategy & Design. This course helps you confidently contribute to strategy conversations by tying your design work to business outcomes and ensuring you can measure and communicate how design fits into the strategic landscape.