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Resonate
with
buyers

There’s a disconnect between product marketing plans and buyer needs. The fundamental issue? A lack of buyer understanding.

Market helps you gain a thorough understanding of your buyers and how they like to buy so you can create marketing canvases that get the results that matter to your organization.

Learn to use that information to prioritize resources effectively and build long-term plans that are credible, measurable and tied to corporate strategies.

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What you’ll learn in Market

Connect Business to Buyers

Enable success by aligning the business with the market. Learn how to:

Build Buyer Expertise

Understand who your buyers are and how they buy to create programs that work. Get insights on how to:

Build Consensus for Marketing Canvases

Get funding and support for your go-to-market efforts throughout your organization. Master tips on how to:

Measure Effectiveness

Connect your go-to-market plans to the metrics that matter to your company. Gain expertise on how to:

Ready to become a Certified Genius?

Pragmatic Institute’s certifications are sought-after all over the world, and are the best way to tell the world about your product and data expertise. Show the world the product or data genius that you are with Pragmatic certifications.

Product Marketer Badge

Product Marketing

Foundations, Market, Launch & Price

Product Marketing
In-Person, Online

Market  CURRENT

On Demand, In-Person, Online

Foundations

*Prerequisite
Please note: Foundations is a
prerequisite for all of our courses
and must be taken first.
In-Person, Online

Launch

In-Person, Online

Price

Common Roles

Corporate Communications

Executive Leadership
Product Management
Product Marketing
Marketing Communications
Brand Management
Solutions Management
Thanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications on your email signatures, social media accounts, virtual resumes and more!

Market

$1,195.00 / One Time +Taxes

In Person Course

Live Online Course

These are the tools and
templates you'll learn
in this course.

Course Includes

Dive deeper into your
training with our hands-on
Pragmatic Labs

Labs

On the Framework for Market

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Market:

Programs
Content
Sales Alignment
Measurement
Advocacy
Nurturing

Product Roadmap

Business Plan

market definition

Positioning

Ready to Start?

However you take Market, you’ll get the same practical and actionable training from industry experts with decades of experience.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

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Find the best course for you!

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

First Name*
Last Name*
Email Address*
Phone
Company
Job Title
Location
How can we help you?
Preferred method of contact
Privacy Policy*

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