Make your products fly off the shelves
There’s a disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding the buyers.
Market gives you the tools you need to build buyer expertise and use that knowledge to create marketing plans that get funded and deliver results. Learn to identify and prioritize the most effective strategies for your audiences and demonstrate their success with the metrics that matter most.
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in Market.
Buyer journey map
Marketing asset inventory
Marketing programs calendar
Buyer persona interviews
What Our Students Say
“This was well worth the time -- very useful materials delivered in an engaging manner and includes things I can use starting tomorrow.”
"Wonderful class. Exceedingly useful even though I am coming at it from a product mgmt perspective. I think we can align our marketing and product plans to corporate strategy more closely, so that was a very useful part of this course for me.”course. The first time was in 2005. The course feels fresh and updated. Even though I am an experienced product manager, I find the perspective from Pragmatic to be very valuable."
“Awesome course - can’t wait to implement!”
“I really enjoyed this course. The instructor was a thoughtful and engaging speaker and is very knowledgeable. Thank you for sharing good examples of successful and unsuccessful marketing activities.”
Register now and start creating better products.
Starting at $995 per course
Group training tailored for your company