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Knowing who buys your products is one thing. Becoming an expert on your buyers and using that knowledge to create product marketing plans that impact the bottomline is something else. 

Market helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn how to align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies. Measure your strategies against the metrics that matter most to your organizations, focusing on outcomes and impact, not vanity. 

Show how your product marketing strategies provide real revenue impact with Market.

What you’ll learn in Market

Connect Business to Buyers

Enable success by aligning the business with the market. Learn how to: 

Build Buyer Expertise

Understand who your buyers are and how they buy to create programs that work. Get insights on how to:

Build Consensus for Marketing Canvases

Drive support throughout your organization for your marketing efforts. Master tips on how to:

Measure Effectiveness

Measure the effectiveness of your growth-driving strategies in alignment with your company’s direction. Gain expertise on how to:

Ready to become a Certified Genius?

Pragmatic Institute’s certifications are sought-after all over the world, and are the best way to tell the world about your product and data expertise. Show the world the product or data genius that you are with Pragmatic certifications.

Product Marketer Badge

Product Marketing

Foundations, Market, Launch & Price

Product Marketing
In-Person, Online


On Demand, In-Person, Online


Please note: Foundations is a
prerequisite for all of our courses
and must be taken first.
In-Person, Online


In-Person, Online


Common Roles

Product marketing
Marketing communications
Brand management
Executive leadership
Product management
Solutions management
Corporate communications
Thanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications on your email signatures, social media accounts, virtual resumes and more!


$1,295.00 / One Time +Taxes 

As low as $107.92/month with Affirm logo.
Learn more

In Person Course

Live Online Course

These are the tools and
templates you'll learn
in this course.

Course Includes

Dive deeper into your
training with our hands-on
Pragmatic Labs


On the Framework for Market

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Market:

Sales Alignment

Product Roadmap

Business Plan

market definition


Ready to Start?

However you take Market, you’ll get the same practical and actionable training from industry experts with decades of experience.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.