Market 

Make your products fly off the shelves

There’s a disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding the buyers.

Market gives you the tools you need to build buyer expertise and use that knowledge to create marketing plans that get funded and deliver results. Learn to identify and prioritize the most effective strategies for your audiences and demonstrate their success with the metrics that matter most.

Virtual Live
5 Modules
7 Hours
$1195
REGISTER NOW
What You'll Learn in Market
Market
Build Buyer Expertise
Understand who your buyers are and how they buy to create marketing programs that work. See how to:
Create detailed personas for each buying role
Discover and document the buying process
Align your sales process to the buying process
Market
Identify the Right Go-to-Market Strategies
Implement target strategies that get results over and over again. Get the skills you need to:
Focus marketing programs on personas
Detect and target current gaps
Prioritize efforts that maximize impact
Market
Build Credibility
Get the funding and support you need to be successful. Get tips on how to:
Demonstrate marketing expertise to build credibility
Show alignment with corporate goals
Measure and report your impact on the bottom line
On The Framework

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in  Market.

Measurement
Advocacy
Nurturing
Awareness
Revenue Retention
Revenue Growth
Marketing Plan
Buyer Personas
Buyer Experience
Who's it For
Everyone responsible for product marketing strategies and go-to-market plans.
Product Marketing
Marketing Communications
Brand Management
Executive Leadership
Product Management
Solutions Management
Corporate Communications
Tools & Templates

Buyer journey map

Buyer personas

Marketing metrics

Marketing asset inventory

Marketing programs calendar

Buyer persona interviews

Strategy scorecard

Marketing plan

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What Our Students Say

“This was well worth the time -- very useful materials delivered in an engaging manner and includes things I can use starting tomorrow.”

Margaret K
Product Marketing

"Wonderful class. Exceedingly useful even though I am coming at it from a product mgmt perspective. I think we can align our marketing and product plans to corporate strategy more closely, so that was a very useful part of this course for me.”course. The first time was in 2005. The course feels fresh and updated. Even though I am an experienced product manager, I find the perspective from Pragmatic to be very valuable."

George H
Product Management

“Awesome course - can’t wait to implement!”

Jeff O
Executive

“I really enjoyed this course. The instructor was a thoughtful and engaging speaker and is very knowledgeable. Thank you for sharing good examples of successful and unsuccessful marketing activities.”

Sandi W
Product Management
Ready to

Register now and start creating better products.

Public

Starting at $995 per course

In Person
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

private

Group training tailored for your company

Onsite
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

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