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The first step
to become truly
market-driven

Being market-driven is more than just a mindset—it’s the differentiator between success and failure.

Foundations helps you understand your market and the problems it faces, and then use that market knowledge to build and sell products people want to buy. It’s also a prerequisite for all of our other product courses.

Understand and master the importance of the Pragmatic Framework, which breaks down all of the activities needed to bring a successful product to market.

Learn to listen to the market, prioritize projects and drive results based on the right information.

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What you’ll learn in Foundations

The Need to Be Market-Driven

Market-driven companies are 30% more profitable. Get the skills you need to become market-driven and see what it could do for your organization. Learn to:

How to Create a Market-Driven Organization

Review the tasks and activities needed to be market-driven, and learn to balance the strategic with the tactical. See how to:

Build and Share Market Expertise

Look beyond demographics and your existing customer base to understand the whole market, and share that context internally. Get tips on how to:

Uncover Strategic Opportunities

Learn techniques for comparing opportunities so you can identify the right problems to solve for your market and your business. Change the way you:

Ready to become a Certified Genius?

Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications.

Product Management

Foundation, Focus, Design & Build

Product Management
On Demand, In-Person, Online

Foundations   CURRENT

*Prerequisite
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In-Person, Online

Focus

In-Person, Online

Design

In-Person, Online

Build

Common Roles

Development

Executive Leadership
Product Management
Product Marketing
Communications
Sales
Thanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications on your email signatures, social media accounts, virtual resumes and more!

Foundations

$1,195.00 / One Time +Taxes

In Person Course

Live Online

On-Demand

These are the tools and
templates you'll learn
in this course.

Course Includes

Dive deeper into your
training with our hands-on
Pragmatic Labs

Labs

On the Framework for Foundations

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Foundations:

Positioning
Distinctive Competencies
Win/Loss Analysis
Market Problems

Product Roadmap

Business Plan

market definition

Positioning

Ready to Start?

However you take Foundations, you’ll get the same practical and actionable training from industry experts with decades of experience.

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Find the best course for you!

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

First Name*
Last Name*
Email Address*
Phone
Company
Job Title
Location
How can we help you?
Preferred method of contact
Privacy Policy*

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