Product Marketing & Management
Foundations
The first step to becoming a truly market-driven product professional.
Being market-driven is more than just a mindset—it’s the differentiator between success and failure.
Foundations gives you the tools and know-how you need to understand your market and the problems it faces, and then use that market knowledge to build and sell products people want to buy. It’s also a prerequisite upon which all our other courses are based.
Understand and master the importance of the Pragmatic Framework, which breaks down all of the activities needed to bring a successful product to market.
Learn to listen to the market, prioritize projects and drive results based on the right information.
Virtual Live | On Demand |
|---|---|
2 Sessions 7 Hours | 5 Modules 7 Hours |
$1195 | $1195 |
REGISTER NOW | |
What You'll Learn in Foundations
The Need to Be Market-Driven
Market-driven companies are 30% more profitable. Get the skills you need to become market-driven and see what it could do for your organization. Learn to:
Identify and listen to the entire market
Stop talking about opinions and start planning products from the outside in
Become the market’s messenger
How to Create a Market-Driven Organization
Review the tasks and activities needed to be market-driven, and learn to balance the strategic with the tactical. See how to:
Implement the Pragmatic Framework
Define roles and responsibilities while speaking the same language
Perform gap analysis to compare actual performance with potential
Build and Share Market Expertise
Look beyond demographics and your existing customer base to understand the whole market, and share that context internally. Get tips on how to:
Talk to and observe the market in action
Develop detailed profiles of your buyers and users
Document and share your market knowledge across the organization
Uncover Strategic Opportunities
Learn techniques for comparing opportunities so you can identify the right problems to solve for your market and your business. Change the way you:
Identify opportunities within market problems
Use criteria to determine if problems are worth solving
Ensure you’re the right company to solve the market problem
On The Framework
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in Foundations.
Distinctive Competencies
Win/Loss Analysis
Market Problems
Who's it For
Everyone who has a stake in the product’s success in the market, including:
Executive leadership
Product management
Product marketing
Development
Sales
Communications
And more
Tools & Templates
Pragmatic Framework
Gap Analysis
Market Segmentation
Action Plan
Solutions Matrix
Positioning
Roles and Responsibilities
Are you an alumni looking for tools to this course? Login Here
What Our Students Say
“Great course. Thank you! Love the framework and can't wait to complete a gap analysis.”
Lavinia C
executive
“Really enjoyed the course and feel better equipped to support the principles we learned when I'm involved in product-related discussions and planning.”
Steve H
IT manager
“Going into this training I was uncertain how beneficial it would be and how well it work doing it online. Our instructor did a great job communicating the key points and getting the group involved. I definitely came away from the training with increased knowledge in product management that will benefit both me and the company.”
Black B
Product Management
“Absolutely valuable information provided in the course. Really mind opening to think of the market first then the product. Looking forward to the next class!”
Lindsey H
Product Management
Ready to
Register now and start creating better products.
Public
Starting at $995 per course
In Person
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.
private
Group training tailored for your company
Onsite
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.