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Foundations

The first step to become truly market-driven

$1,195.00 / One Time  +Taxes

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What you’ll learn in Foundations

The Need to Be Market-Driven

How to Create a Market-Driven Organization

Build and Share Market Expertise

Uncover Strategic Opportunities

Common Roles:

Tools and templates you’ll learn in this course:

Who should be a Certified Genius?

Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications. 

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On the Framework for Foundations

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Foundations:

Positioning
Distinctive Competencies
Win/Loss Analysis
Market Problems

Instructors for Foundations

All of the instructors that teach Foundations have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy. 

Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.

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