Product Marketing & Management
The first step
to become truly
market-driven
Being market-driven is more than just a mindset—it’s the differentiator between success and failure.
Foundations helps you understand your market and the problems it faces, and then use that market knowledge to build and sell products people want to buy. It’s also a prerequisite for all of our other product courses.
Understand and master the importance of the Pragmatic Framework, which breaks down all of the activities needed to bring a successful product to market.
Learn to listen to the market, prioritize projects and drive results based on the right information.
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What you’ll learn in Foundations
The Need to Be Market-Driven
Market-driven companies are 30% more profitable. Get the skills you need to become market-driven and see what it could do for your organization. Learn to:
- Identify and listen to the entire market
- Stop talking about opinions and start planning products from the outside in
- Become the market’s messenger
How to Create a Market-Driven Organization
Review the tasks and activities needed to be market-driven, and learn to balance the strategic with the tactical. See how to:
- Implement the Pragmatic Framework
- Speak the same language
- Define roles and responsibilities while speaking the same language
- Perform gap analysis to compare actual performance with potential
Build and Share Market Expertise
Look beyond demographics and your existing customer base to understand the whole market, and share that context internally. Get tips on how to:
- Talk to and observe the market in action
- Develop detailed profiles of your buyers and users
- Document and share your market knowledge across the organization
Uncover Strategic Opportunities
Learn techniques for comparing opportunities so you can identify the right problems to solve for your market and your business. Change the way you:
- Identify opportunities within market problems
- Use criteria to determine if problems are worth solving
- Ensure you’re the right company to solve the market problem
Ready to become a Certified Genius?
Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications.
Product Management
Foundation, Focus, Design & Build
On Demand, In-Person, Online
Foundations CURRENT
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- 7 hours
- 1,195.00
- 1 - 2 sessions
Common Roles
Development
Executive Leadership
Product Management
Product Marketing
Communications
Sales
Thanks to Credly, it’s now easier than ever to share your Pragmatic Institute certifications on your email signatures, social media accounts, virtual resumes and more!
Foundations
$1,195.00 / One Time +Taxes
These are the tools and
templates you'll learn
in this course.
Course Includes
- Pragmatic Framework
- Gap Analysis
- Market Segmentation
- Action Plan
- Solutions Matrix
- Positioning
- Roles and Responsibilities
Dive deeper into your
training with our hands-on
Pragmatic Labs
Labs
On the Framework for Foundations
The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.
Explore the key framework activities that we examine in Foundations:
Positioning
Distinctive Competencies
Win/Loss Analysis
Market Problems
Product Roadmap
Business Plan
market definition
Positioning
TRUSTED ALL OVER THE WORLD
What our Foundations students are saying
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Ready to Start?
However you take Foundations, you’ll get the same practical and actionable training from industry experts with decades of experience.
In-Person
- 7 hour
- Small class sizes
- 1 session
- Team exercises
In-person training is a great way to connect and network with other product professionals in an open and safe environment.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
In-person training is the perfect option for those who engage better face to face with instructors and peers.
Live Online
- 7 hours
- 1-2 sessions
- No travel
- Team exercises
Live online training is the most convenient way to master the product skills that really matter when building and marketing products people love.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
Live online training is the perfect option for those who want to engage with instructors and peers in real-time without the hassle of travel.
On-Demand
- 7 hours
- Self-paced
- 1 year access
- No travel
On-demand training is the best way to master the product skills that really matter to your role on your schedule.
Plus, you’ll get lifetime access to our community, where you can continue your training, connect with peers from around the world, get expert advice and more.
On-demand training is the perfect option for those who want to learn at their own pace, without sacrificing a whole or half day to training.
