Design

Innovative by design
Design provides you with the tools and skills to effectively collaborate with designers throughout the product development cycle, so your team can create products that wow your market. Build trust with your designers and amplify their efforts to create innovative, user-friendly products that resonate with your market. Partner with designers to frame an understanding of your users and what you’re trying to accomplish to support the creation of exceptional product experiences.

Design

In Person Public *
*In-person public training will resume when it is safe for both you and our instructors.
1-2 Sessions
1 Session
7 hours
7 hours
$1195
The Pragmatic Learning Ecosystem
Your training doesn’t end at the classroom’s edge.
See how your peers are leveraging design to build innovative products in the
Pragmatic Alumni Community.
Get tips on how to best align product and design from our instructors during
office hours.
Expand Your Learning
Dive deeper into your training with our hands-on Pragmatic Labs
What You'll Learn in Design
Design
Demystify Design
Better understand design capabilities and approaches to more effectively leverage design resources. Learn to:
Explore the roles and responsibilities of designers in product development
Speak a common language with your designers
Better leverage your organization’s design capabilities
Design
Align on Direction
Build trust between product and design teams to inspire great work. Get insight on how to:
Navigate the problem and solution spaces with your designers for smoother sailing
Help designers make informed decisions in the users’ interests while also meeting business goals
Provide the right context at the right time
Design
Foster Innovation
Great products are born when creativity and innovation are encouraged. Get the tools you need to:
Create the right conditions to spark real innovation
Reframe the challenge and explore concepts with designers to generate solutions that delight
Design
Productive Feedback Cycles
Support ongoing changes and improvements by providing actionable feedback. Master tips on how to:
Seek out user input to refine your direction
Communicate feedback to designers
On The Framework

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products. Explore the key framework activities that we examine in  Foundations.

Use Scenarios
User Personas
Innovation
Who's it For
Everyone who works with designers or design teams, or uses or needs design resources to create truly great products, including:
Product Management
Product Owners
Product Marketing
Development
Executive Leadership
And More

What Our Students Say

Implementing the Pragmatic Institute techniques here at my company has really helped us stay focused on building products that solve market problems. Our entire design process was revamped to include these techniques and we’ve enjoyed great success.

Jonathan Harrell
Director of Product at TraceSecurity

We have been able to align our products to customer needs in a much more focused manner. This allows us to shorten our design cycles and deliver products that are purposeful.

Product Manager
Large Enterprise Electronics Company

The Pragmatic Institute training has allowed me to provide feedback that is now more relevant in regards to both our product design and launches.

Christine Bianco
VP, Brand Marketing, Revolos

The Pragmatic training has helped me to approach product development in an entirely different and much more sensible and logical way. We now create design for our customers first, understanding the market and their pain points, then building what they need.

Sarah Butler
Product Owner, Australia

Being equipped with the tools from the Pragmatic Institute courses has allowed me to think more strategically in how I can use design to influence and gather the right details to answer why we would move in a specific direction.

Product Manager
Small Business Healthcare Company

After taking Pragmatic training we can now focus on customer problems, rather than features you heard the customer wanted through sales. This has allowed us to confidently stand behind our product design and drive the product direction forward.

Product Manager
S&P 500 Financial Services Company

After taking Pragmatic training I now know how to collaborate with others in the creative/design process.

Developer/Engineer
Small Business Electronics Company
Ready to

Register now and start creating better products.

Public

$1195/course

In Person
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

private

Group training tailored for your company

Onsite
Take your training in cities all over the world.
Virtual Live
The same great training, no travel required.
On Demand
Learn on your schedule with on-demand training.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

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