Frequently Asked Questions

Get the answers to your questions about training courses, certifications, delivery options and more.

Certifications

After you pass your certification exam, you’ll receive an email from Acclaim with your new badge, usually within two weeks.

You can follow the instructions in the email to accept your badge, and you can access the information here.

If you are having trouble with your Acclaim account, have not received your email or have questions, please contact certifications@pragmaticinstitute.com.

After you pass your course, you’ll receive an email from Acclaim, our certification badges platform. From that email, you’ll be able to accept your badge and share it on LinkedIn.

From the Share Badge page, click on the LinkedIn icon and connect your LinkedIn account.

A screen will appear giving you information on your certification badge for LinkedIn. You can check or uncheck the “Add to my Profile” and “Share to my newsfeed” boxes.

To add your badge to your LinkedIn profile, click the “Share to LinkedIn” button in the lower right corner. This will open a blank LinkedIn form in another tab. Go back to the Acclaim tab and click the “Copy” button next to certification name. Then go back to the LinkedIn page and paste the information into the “Certification Name” field.

Repeat this process for the information on the Acclaim page until all the relevant information has been added. There is no expiration date. Click “Save” when you’ve finished.

Now under “Licenses & Certifications” on your LinkedIn page, you’ll be able to see your Pragmatic certification badges. For more information, visit Acclaim’s website.

If you have questions about certification tests, or if you haven’t received a certification you believe you should have, please contact us at certifications@pragmaticinstitute.com.

We are currently only issuing badges that were earned in 2015 or later. If you earned your badges before 2015, please email the registrar to request your certification badges.

If you have questions about Acclaim and Credly, such as login questions, please click here, or email them here.

These new digital badges are just like our old badges—only better.

Acclaim is the platform that we use to distribute our certification badges. By using this platform, you’re able to share your skills and certifications with the world, quickly and easily.

With Acclaim, you can pin your digital certification badges to your email signatures, digital resumes, social media sites and more.

Employers can use the Acclaim site to find people with the certifications and skill sets they need.

There is a $25 fee that is nonrefundable and nontransferable for retaking the exam. To retake your exam, please contact our registrar at registrar@pragmaticinstitute.com or at 480.515.1411. The registrar will schedule an hour time slot for testing, and send a calendar invite to you. The testing link will be included in the invite.

When your testing time arrives, a proctor will open the test, and you will use the link in the invite to take the test.

Please note that if you fail the certification exam three times, you will be required to attend the course again before being allowed to retake the exam.

Congratulations!

Our digital certification badges from Acclaim allow you to share your achievement on your Facebook, LinkedIn and Twitter accounts, as well as your digital resumes, email signatures, websites and pretty much anywhere else. Check your email for your Acclaim certification email and follow the instructions on how to share your new badges with the world.

Learn more about sharing your digital badges on social media here.

All material in the exam is covered in the course, additional study is not required. The product course tests are open-note, open-book. Good notes and a review of the course manual should be sufficient.

For data certification projects, you’ll have access to all of the tools and notes you were given during the private training at your company, as well as email access to the instructor for additional guidance and assistance.

Here’s how it works:

If you were Pragmatic Marketing Certified prior to the name change, you are now Pragmatic Management Certified and your level carries over
For most course you take, if you pass the certification exam, you move up a level

At any time, if you can’t remember your certification level or which courses you’ve been certified for, simply contact our registrar at certifications@pragmaticinstitute.com or 480-515-1411, who can answer your questions and reissue your official certification. You can also access your Acclaim account, which will show you your current certifications.

There are 7 levels of product certification available, as we offer a certification at the end of each course. You can be Pragmatic Management Certified—Level One (PMC-I) up to Pragmatic Management Certified—Level Seven (PMC-VII).

You can also earn special badges when you compete certain groups of courses. If you complete Foundations, Focus and Build, you’ll earn the Pragmatic Certified Product Manager Badge.

If you complete Foundations, Market, Launch and Price, you’ll earn the Pragmatic Certified Product Marketer Badge.

And if you complete all of those courses plus The Business of Data Science, you’ll earn our coveted Pragmatic Certified Product Master Badge.

There are 4 levels of data certification available, one for each course. You can be Pragmatic Data Certified-Level One (PDC-I) up to Pragmatic Data Certified-Level Four (PDC-IV). Data certifications are based on successful project completion.

Certification is an investment in one’s career and professional advancement. Being certified demonstrates a designated level of knowledge in product management, product marketing or data science. Those with Pragmatic Institute certifications often see a 5.6% increase in pay during the course of their careers. And according to our 17th Annual Product Management and Marketing Survey, alumni with 4 or more Pragmatic product certifications earn an average of $8,000 more annually. Pragmatic certifications are also incredibly sought-after, and can often be found in job postings around the world.

Data

The Pragmatic Data Certification tells the world that you have now reached a certain level of data expertise. Each of our practical, private data courses is integrated with ongoing lab and project work that lets you put what you’ve learned to the test and for us to assess your proficiency. When you pass, you’ll become Pragmatic Data Certified and will receive a certificate and digital badge you can use to showcase your newly-earned skills.

Visit the certifications tab to learn more about our digital certification badges.

For over 25 years, we’ve trained more than 150,000 students from over 8,000 companies in 25 countries to become stronger product managers, product marketing managers, business leaders and data scientists.

Our courses have been designed and perfected by the experienced data scientists from places like MIT, Cornell, Verizon and JPMorgan Chase. Each of our data instructors has gone through our rigorous training and has worked as a data scientist at some of the biggest companies and universities in the world.

We’ve worked with companies of every size to harness the power of data and improve the way they do business. Let us help you.

On-Demand Training

We’ve included a number of frequently asked questions about the topics we cover within the lessons themselves, as well as in the notes.

There’s also a chat forum for each course, where you can ask questions about the material to other students who are also taking the on-demand course. And you can help answer the questions of your fellow students.

You can also join us on Fridays at 1:30 PM ET for our office hours, where one of our instructors will be live online to answer your questions and provide advice. You can add the office hours to your calendar here.

If you have technical questions about your on-demand course, we recommend you reach out to the registrar at (480) 515-1411 or Registrar@PragmaticInstitute.com and they’ll be able to provide the assistance you need.

At Pragmatic Institute, we work hard to provide you with the widest selection of quality resources in the world.

Make sure you check out:

The Alumni Resource Center, where you can access additional tools and resources for the courses you’ve completed
The Pragmatic Alumni Community, a place just for product rockstars to share their ideas, advice, tools and techniques with others
Office Hours, a weekly live online chat with our instructors so you can ask questions and get the answers you need
Box of the Month Newsletter, our weekly email that focuses on different boxes of the Pragmatic Framework related resources
The Pragmatic magazine, our quarterly magazine featuring experts and thought leaders from around the world
PragmaticLive Podcast, where fascinating guests share their experiences and stories about all things product
PragmaticLive Webinars, our monthly webinar series featuring some of the most brilliant minds in product
Pragmatic Labs, specifically designed to help teams implement what they learned in class into their business and master repeatable skills

Pragmatic courses, our full curriculum of courses designed to help you become a leading product professional

When it comes to what you learn, nothing. We’ve worked hard to provide you with the same great learning, regardless of delivery format.

Depending on how you learn, you might find that one format works better for you than the others. Here are some of the pros and cons of each option:

In-Person Courses:

Pro: A live instructor guides you through the course and is available to answer questions
Pro: Lots of networking opportunities during group projects and during the breaks
Con: Our in-person courses last an entire day, which means you have to plan to be out of the office for a full day per course you register for
Con: If we don’t have any in-person training events in your area, you may have to travel to another city or state to get the training.

Live Online Courses:

Pro: A live instructor guides you through the courses and is available to answer questions
Pro: No traveling involved as classes are solely online
Pro: Each course is separated over multiple days so you can more easily fit the course into your busy work schedule
Con: Networking opportunities limited to breakout groups during exercises
Con: Scheduled times for classes can be difficult for those outside the continental United States and Canada

On-Demand Courses

Pro: No travel involved as the class is solely online
Pro: Self-pacing allows you to learn on your schedule, which is ideal for busy professionals and those in areas outside the U.S.
Pro: As you have access to the course for 12 months from date of purchase, you can refer back to the information in the course whenever you want during that time frame
Con: No live instructor to guide you through the course and answer questions in real time
Con: Limited networking opportunities with other students
Con: Learning is entirely self-motivated, which can be difficult for some students

We designed our on-demand courses to be as intuitive and informative as possible. These courses cover the same concepts, tools and techniques that we do in our popular public and live online courses, with the added benefit of being able to learn at your own pace.

We utilize the latest tools and technology to create an interactive learning experience just as impressive as our public and live online options.

Each course is broken into a series of modules, and each module is made up of videos, interactive exercises, templates and assessments.

In the on-demand course, you’ll also have access to helpful resources so you can make the most of what you’re learning. There’s also a chat section, where you can interact with other students who are taking the same on-demand course as you. There, you can ask questions of your classmates and provide answers and insights from your own experience.

When you complete the final module, you’ll be granted access to the certification exam. This is a 20-question, open-note exam, so you can use your notes to answer the questions.

If you score a 70% or higher on the certification exam, you’ll officially earn the certification badge for your course. Learn more about our coveted certification badges and how they can help your career here.

You set your own pace with this course. And you’ll have access to everything in it for a full year, starting on your purchase date. That means you can revisit the videos, the templates and the exercises over and over again once you finish.

There’s a lot of great information in our on-demand course, so you don’t want to rush through it!

Typically, our on-demand courses take about as much time as our in-person or live online courses do, so about 6 hours.

Depending on how quickly you move through the modules, lessons, activities, assessments and assignments, it could take more or less time to complete.

Make sure you give yourself ample time for each module, including the exercises and assessments, and for the certification exam at the end.

After you purchase your on-demand course, you’ll receive an email with your login information.

Click the link provided in that email to access your on-demand course, then use the login information provided to begin learning.

We recommend bookmarking the course page so you can easily access it whenever you want.

You’ll have access to your Pragmatic course for 12 months, starting from when you purchase the course.

Each module and lesson builds on the next, which is why we recommend that you complete them in order.

At the end of each module, you’ll be given a short assessment to help you see what information you should review before moving on.

Pragmatic Alumni Community

The Pragmatic Alumni Community (PAC) is a place where product professionals come together to exchange the tools, examples and tactics that leave people asking, “How did you do that!?”

This space, exclusively for Pragmatic product alumni, provides engaging discussions, groups, exclusive events, resources and access to industry legends and other product professionals from around the world.

Pragmatic Labs

The Fresh Market Research Package provides additional insights into your market that can be used to enhance the outcome of your lab.

Each Fresh Market Research Package includes:

5 internal interviews
5 external interviews
Summary of interviews
Interview transcripts
Integration of analysis and insights into lab
Up-to-date, unbiased look at your market

Fresh Market Research Packages are available for all labs except Roles Planning and Market Discovery. In Market Discovery, you learn how to gather this kind of information yourself.

Pragmatic Labs are 1-day, hands-on, intensive learning workshops centered around a specific deliverable from one of our courses.

These labs are designed to give product teams real-world experience practicing repeatable skills they can use over and over again.

Our industry-trusted facilitators work with your team to turn training into action through a methodology that encourages total participation.

Pragmatic Learning Network

Pricing

All individual public, online and on-demand product courses are $1195, except in the United Kingdom where they are $1495 and in India where they are $995. The U.S. and the U.K. offer discounts when you select multiple courses during the same public training event. Please contact registrar@pragmaticinstitute.com for more details.

Please reference other international event specific pages for more pricing info.

For private course pricing and availability, please contact us or call 480-515-1411.

Private Training

Pragmatic Institute private product training events are a minimum of two days in length. Exceptions may be made for single-day events with 30 or more attendees.

Our private data training courses are flexible to meet the needs of your team. You can choose the days and times that are most convenient for you and your team.

Please contact a sales representative for more information about our onsite training.

Pragmatic Institute allows clients to combine our single-day product courses to create multi-day training events. These private events must have an average of 15 or more attendees per course. For example, that could be 15 students in every course of a three-day event, or 35 on the first day and 5 in each of the others. We’re flexible. Please contact a sales representative for more information about our onsite training.

For data training, we require a minimum of 5-7 attendees for each course.

Private training is tailored to your team and environment. It includes a discovery call to ensure that your instructor understands your organization’s specific situation. And since the training class is composed of your co-workers, you can speak to internal-specific issues. In addition, you can easily increase the class size to include team members from other departments. Plus, you’ll reduce time away from the office, limiting travel days and related expenses.

We now offer online private training as well as onsite options. This means you can train your entire team or organization at the same time, regardless of location and without worrying about travel costs!

Public Training

Full refunds (minus a $25 registration fee) will be provided to customers who cancel 8 calendar days or more prior to the course date. Customers cancelling or transferring to another course between 1 to 7 calendar days prior to course date will not be eligible for a refund. These customers will, however, be given an opportunity to attend another course within 12 months of the original course date for a rescheduling fee of $150 per course. Customers who fail to attend without providing notice will be charged the total fee of all course days for which they have registered. Substitutes are permitted. A substitute is defined as one individual attending the entire duration of the consecutive course days in lieu of the original customer.

Our public events were organized to deliver the most common and popular combinations of our courses in the most locations each year. Unfortunately, that means we don’t offer all combinations in a public setting.

You might want to consider our live, online courses instead. You get the same great information, tools and templates from the same great instructors, along with the flexibility of attending the courses remotely. And you can take any of our courses in any order that makes sense for you and your schedule.

Selecting a Data Course

Our data courses do increase in difficulty, so we do recommend that you take them in order if you plan on taking any combination of courses.

Depending on your role and goals, you might find that some of our data courses may be too advanced for your needs, or focus on skills you don’t need for your job. That’s okay!

Take the courses you need, when you need them and when you’re ready for them. To see where your skills are now, take our assessment.

Not necessarily. If you’re already a Python master and can perform all of the tasks and tools listed in the course description, the course may not be as advanced as you need.

Check out the course descriptions and prerequisites for each data course to see if Essential Data Tools is the right course for you.

Or take this assessment to see where your skills match up with our courses.

Selecting a Product Course

In 2013, Pragmatic Institute went through a reorganization of our curriculum to help make it easier for people to find and attend the courses that would be the most relevant and helpful to them. This change included renaming the courses themselves. To find the courses that best correlate to the ones you’re looking for, click here. To find out more about why we changed our curriculum, click here.

Foundations is designed to cover many of the core principles of Pragmatic Institute that were previously taught in Practical Product Management, but in a way that is not focused on a specific job title. Therefore, if you’ve previously attended Practical Product Management, much of what you’ll see will be familiar. However, clients regularly tell us that they benefit from multiple viewings of the content. Also, if it’s been a while, a refresher might be helpful since Foundations serves as a prerequisite for all other courses and its concepts are built upon in these courses.

Services & Offerings

Pragmatic Institute’s training is designed to offer you the tools and techniques you need to go back to the office and start making an impact immediately. But, we also offer post-training coaching services for companies looking for help during the implementation process.

Check out Pragmatic Labs, our facilitator-led hands-on workshops that teach your team repeatable skills and turn what they learned in class into action.

The Pragmatic Alumni Community also provides a wealth of resources, connections and events for your team to give them a competitive advantage post-training.

Click here to learn more.

The Data Incubator

The Data Incubator is the leading provider of data science training and education. TDI was founded by Michael Li, a leading data science expert with an impressive pedigree (at 17, he was the youngest person to ever build a fusor desktop nuclear fusion reactor; he has a minor planet named after him; and he has performed with the Oregon Symphony).

As part of Pragmatic Institute, The Data Incubator focuses on a fellowship program to train recent graduates to give them real world experience in data science, as well as placement services, online education and more. Learn more about The Data Incubator.

Stay Informed

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And don’t worry. We know you’re busy, so we promise not to inundate you with emails. You’ll only hear from us when we have something to share we think you’ll love, and we’ll keep your information confidential.

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