How to Earn a Raise: Lessons from Pricing

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In this week’s podcast, Mark Stiving, Pragmatic Marketing instructor extraordinaire and world-renowned pricing expert, tells us how we can effectively price ourselves using the same techniques and tools we use to price our products. That’s right, you can take the concepts such as, “will I” or “which one,” “value-based pricing” and “willingness to pay” to maximize how much you earn in your career. Listen now.

Curious how your price compares to that of your peers? Check our Annual Product Management and Marketing Survey.

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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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