Building an ROI Calculator
Jacques Murphy writes, "One important contribution that Product Managers make is to play a key role in developing tools for the sales force that qualify prospects and reduce the sales cycle. When a business buys software, the critical question it must answer is: 'Will this make more money for us than we are going to spend on it?' If the answer is yes, and especially if that money is made up within a year of purchase, then you have a good chance of winning a customer. An ROI (Return on Investment) Calculator helps." Read how to Build an ROI Calculator.
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