May BOM: Buyer Personas

May’s Box of the Month is buyer personas. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts to help you create archetypical profiles that representing key...
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How Personas Can Help in Product Development

In a recent Pragmatic Institute webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People Can Help Articulate Your Product’s Vision. One of the...
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The Differences Between a Buyer Persona and a Buyer Profile

There are things that Buyer Personas and Buyer Profiles have in common. There are also important distinctions. Knowing the differences helps you to develop both tools well. And it helps you to stay...
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Buyer Personas

May BOM: Buyer Personas

May’s Box of the Month is buyer personas. Throughout the month we’ll highlight articles,…
Read More

How Personas Can Help in Product Development

In a recent Pragmatic Institute webinar, Johnathan Lucky, scrum master at Perform Group, presented…
Read More

The Differences Between a Buyer Persona and a Buyer Profile

There are things that Buyer Personas and Buyer Profiles have in common. There are also important dis…
Read More