I do a lot of persona interviews. I interview clients...
Product Marketing & Management
Author: Mark Yeager
Mark Yeager is president of Yeager Marketing, which he co-founded as an agency to address the challenges of organizations that market IT products and services. Yeager Marketing has produced marketing programs for more than one third of the technology companies in the Fortune 500. Previously, Mark spent 20 years in corporate marketing senior leadership roles with companies such as CA Technologies, Pragmatic Institute and iLinc Communications. Learn more at yeagermarketing.com.
