How to shake up product marketing with better storytelling
Product Marketing & Management
Author: Kathy Klotz-Guest
Kathy Klotz-Guest is an improviser, storyteller and marketer, who is CEO of San Jose, Calif.-based marketing and communications firm, Keeping it Human. She also is a founding senior fellow and marketing director for the Society for New Communications Research (SNCR.org) and plays for ComedySportz on Sundays. She has master?s degrees from Stanford University and University of California, Berkeley. She speaks on marketing topics all over the country, blogs (CustomerThink.com, Socialmediatoday.com) and runs a marketing podcast. She can be reached at kathy@keepingithuman.com.
