Business planning has become a gone-but-not-forgotten soldier in the move...
Product Marketing & Management
Author: John Milburn
John Milburn is CEO of Practical Growth Strategies LLC, where he and his team help companies to apply and implement market-driven principles. Prior to this, he was an instructor at Pragmatic Institute and has held executive and individual contributor roles in development, sales, and product management from startups to Fortune 100 companies.
Implementing Agile Business Planning
Just as product management articulates the market’s requirements to engineering...
A Market-Driven Approach to Growth
Since its inception in the late 1960s, Veda became the...
You Attended Pragmatic Institute Training, What’s Next?
After 10 great years as an instructor with Pragmatic Institute,...
Ask the Experts: How do you find the weakness in a competitor’s strength?
When building a competitive strategy, it’s important to distinguish between...
Product Ownership: From Roadmaps to Backlogs
Who owns the product? For a long time, most technology...
7 Tips for Highly Successful Requirements Management
Escape the legacy of blame that happens with Requirements.
On Reqs and Specs: The Roles and Behaviors for Effective Product Definition
Product managers write terrible requirements, littered with buzz words, ambivalent...
Technology Assessment for a Better Product Strategy
“Strategy” is such an overused term in our industry. “Where’s...
