Bridge the gap with sales. Are you delivering information the sales team needs in a way that is useful to them, or are you expecting them to match what’s easiest for you? Failure to align with sales is one of the biggest problems facing product teams. That’s why we’ve dedicated the summer issue of Pragmatic Marketer to the topic. You’ll find tools, tips and insights to build more successful sales partnerships.
Mapping Your Sales Tools to the Customer Journey
My young niece once asked me, “Is a dandelion a flower or
