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Article

How to Use AI for Market Research

Learning how to use AI for market research can help product managers analyze large volumes...
Infographic

How to Evaluate Product Ideas

5 checks to identify real product opportunities before they hit your roadmap Not every product...
Webinar

Don't Let HIPPOs Run Over Your Roadmap

Bruce McCarthy knows roadmaps are essential to product strategy – but they’re also one of...
Article

How to Launch a New Product: Strategy, Tips, Insights

Product experts Terry Sadowski and Steve Gaylor offer new product launch tips and insights. Learn...
Tool

NIHITO Implementation Plan

A simple way to run discovery and validate decisions. The most reliable insights come from...
Webinar

Leadership in Product Starts Before the Title

Most leadership advice assumes the same thing: that leadership begins once you have the right...

Featured Event

Wednesday, April 22nd, 2026 @ 2:00 PM

Great products don’t sell themselves. Even the best product can fail if your market doesn’t understand its value proposition – it’s like putting a masterpiece...

State of the Product Industry 2025 Report cover

The 2025 State of Product Teams

AI is widespread. Strategy time is up. Revenue defines success.
Yet decision clarity and market grounding remain uneven.

Top Viewed Webinars

Pragmatic Institute Webinar: Don't Let HIPPOs Run Over Your Roadmap

Don’t Let HIPPOs Run Over Your Roadmap

Bruce McCarthy knows roadmaps are essential to product strategy – but they’re also one of the most challenging...
Pragmatic Institute Webinar: Leadership in Product Starts Before the Title

Leadership in Product Starts Before the Title

Most leadership advice assumes the same thing: that leadership begins once you have the right role, authority, or...
Pragmatic Institute Webinar thumbnail:When Prioritization Turns Political: How Product Leaders Can Take Back Control

When Prioritization Turns Political: How Product Leaders Can Take Back Control

Most product teams agree that prioritization should be driven by strategy and market evidence. Yet insights from our...
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What’s New!

Article

How to Use AI for Market Research

Infographic

How to Evaluate Product Ideas

Webinar

Don't Let HIPPOs Run Over Your Roadmap

Article

How to Launch a New Product: Strategy, Tips, Insights

Tool

NIHITO Implementation Plan

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Top Viewed Articles

Graphic with a person on one side with messy data that goes into AI and comes out organized. represents using AI for market research

How to Use AI for Market Research

Learning how to use AI for market research can help product managers analyze large volumes of data, uncover...
Graphic showing successful new product launch strategies and how they take ideas into the market

How to Launch a New Product: Strategy, Tips, Insights

Product experts Terry Sadowski and Steve Gaylor offer new product launch tips and insights. Learn why many launches...
Graphic of ship going through various stages representing the process of product positioning described in the product positioning guide

A Practical Product Positioning Guide

This product positioning guide explains what positioning is, what it isn’t and how teams avoid common mistakes. Pragmatic...
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