Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. We share first-hand accounts of successes and failures, including the importance of embracing cultural differences and how to build an effective team across multiple locations. Plus you’ll discover the best way to plan and execute a global launch, along with tips for entering the Chinese market. And as always, we include plenty of additional tips and tricks in this issue of Pragmatic Marketer. READ IT NOW
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