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Focus
Strategic Product Planning

Develop your product strategy roadmap

Pragmatic Institute Product Focus Course
$1,295.00 Online | On-Demand  +Taxes
$1,495.00 In-Person  +Taxes

As low as $107.92/month with Affirm logo.
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In Person Course

Corporate Training

Live Online

What you’ll learn in Focus

Identify the Right Product Strategies

Gain Consensus for Product Plans

Share the Product Vision

Common Roles:

Tools and templates you’ll learn in this course:

Who should be a Certified Genius?

Pragmatic Institute’s certifications are sought-after the world over, and are the best way to tell everyone about your product expertise. Prove that you’re a product genius with Pragmatic certifications. 

Product Manager Certification Badge

Pragmatic Product Manager

How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.

Product Marketer Certification Badge

Pragmatic Product Marketer

How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.

Product Master Certification Badge

Pragmatic Product Master

How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.

Which Course Is Right For You?

Pragmatic Institute has the courses and learning tracks you need, to master the skills you care about most. 

Find the course that is perfect for you.

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On the Framework for Focus

Pragmatic Framework Icon

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Focus:

Pricing
Innovation
Product Profitability
Buy, Build or Partner
Business Plan
Product Roadmap

Instructors for Focus

All of the instructors that teach Focus have decades of hands-on, industry-relevant experience. They’ve worked as product executives at startups and Fortune 500 companies. And they have all used the Pragmatic Framework to build and market products people really want to buy. 

Learn from experts who have been in your shoes armed with battle-tested tools and strategies designed to turn product managers into product masters.

TRUSTED ALL OVER THE WORLD

What our students are saying

Ready to Start?

However you take Focus, you’ll get the same practical and actionable training from industry experts with decades of experience.

Training on Your Schedule

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