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AI for Product Marketers

Transform your product marketing strategy

Course Overview:

  • Master prompt engineering to streamline persona creation, campaign planning, and content development.
  • Leverage generative AI tools to build smarter, faster go-to-market strategies rooted in real data.
  • Confidently integrate AI into your daily workflow and communicate its impact to key stakeholders.
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Your registration for AI for Product Marketers includes free, immediate access to the Intro to AI for Product Professionals course. This on-demand session helps you get oriented with core AI concepts ahead of your live course.

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AI for Product Marketers

$1,295 / One Time +Taxes

COMMON ROLES: Product Marketing Managers,  Product Managers, Directors of Product, Product Developers, Product Owners, and VPs of Product Marketing

Save 20% on AI For Product Marketers
Use codeLEARN20at checkout. Ends November 30.
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AI for Product Marketers

BONUS INCLUDED:

Register for AI for Product Marketers and get free access to our Intro to AI for Product Professionals on-demand course (a $299 value).

COMMON ROLES: Product Marketing Managers,  Product Managers, Directors of Product, Product Developers, Product Owners, and VPs of Product Marketing

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Corporate Training

  • 7.5 hour course
  • 1 session
  • Training for whole team
  • In-person or virtual
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Live Online

  • 7.5 hour course
  • 1 session
  • No travel
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What you’ll learn in AI for Product Marketers

AI’s Role in Modern Product Marketing

  • Understand the strengths and limits of generative AI to apply it strategically across your marketing activities.
  • Explore key use cases for product marketers, including persona creation, content development, and campaign planning.
  • Learn to craft, structure, and refine prompts to produce high-quality outputs for a variety of marketing needs.

Building Smarter Campaign Strategies

  • Develop campaign structures that align with market segments and buyer journeys.
  • Identify high-impact messaging opportunities to uncover gaps, trends, and customer pain points.
  • Use AI to generate data-backed ideal customer profiles (ICPs) and design buyer journeys that resonate at every touchpoint.

Crafting Personas & Optimizing Content

  • Create detailed buyer personas using AI tools and real-world data to ground your messaging in reality.
  • Generate content briefs and marketing assets with AI to accelerate output while maintaining quality.
  • Analyze marketing performance data and create data-driven plans to optimize and improve marketing.

Stakeholder Alignment & Strategic Impact

  • Communicate AI-enhanced marketing strategies clearly and persuasively to internal stakeholders.
  • Evaluate AI-driven tradeoffs between cost savings and revenue opportunities in your campaigns.
  • Measure AI’s contribution to performance using KPIs that align with campaign and business goals.

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What is AI for product Marketers?

For product marketers, generative AI tools can help improve key marketing activities like persona creation, content development, and campaign planning. These tools help marketers work more efficiently, make faster decisions, and improve the accuracy and effectiveness of their messaging. By providing data-driven insights and speeding up repetitive tasks, AI can help marketers focus on building strategic, impactful campaigns.

Who Benefits from AI Training?

Professionals in a wide range of product and marketing roles can benefit from apply AI to their daily workflows, including but not limited to:

Content Marketers: Responsible for producing persona-aligned content and using AI to generate briefs, iterate faster, and optimize assets.

Product Marketing Managers: Responsible for creating go-to-market strategies, personas, positioning, and content, and using AI to accelerate and improve execution.

Product Managers: Responsible for identifying market problems, shaping product direction, and using AI insights to better align with marketing and messaging efforts.

Product Owners: Responsible for prioritizing features and coordinating development workflows, supported by AI-generated user and market insights.

Product Operations Managers: Responsible for optimizing workflows and systems across product and marketing, with AI enabling smarter, scalable processes.

Brand Managers: Responsible for ensuring brand consistency across channels and using AI to maintain voice and accelerate creative development.

Directors of Product: Responsible for aligning product vision with business goals and empowering teams to use AI to support marketing strategy and growth.

VPs of Product Marketing: Responsible for driving innovation, growth, and strategic cohesion, and leveraging AI to support cross-functional collaboration and business impact.

AI for Product Marketers Syllabus

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