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What’s the difference between a good product, a great product and a product that your market loves?


Design teaches you how to take a human-centered approach to market problems, so you can partner with designers to create intuitive products the market will embrace. Leverage the power of design throughout the product life cycle to ensure market adoption, improve customer ratings and increase competitive advantage.

Work with designers to deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.

What you’ll learn in Design

Discover the Power of Design

Understand the value of design—the process of translating problems into solutions—and how to best leverage it in your environment. Identify complementary design and product processes. Learn how to:

Build and Leverage User Expertise

Tap into the full power of user personas to establish a shared understanding of users’ problems, goals and experience. Deploy personas in communicating research insights, problem framing, ideation, evaluation and feedback. Gain the skills to:

Foster Innovation

Reframe market problems to move beyond obvious solutions toward product innovations. Master techniques on how to:

De-Risk Solutions

Increase efficiency, lower risk and ensure user adoption through prototyping and feedback loops. Boost confidence in your product’s ability to meet market expectations with user feedback sessions. Get insight on how to:

Ready to become a Certified Genius?

Pragmatic Institute’s certifications are sought-after all over the world, and they’re the best way to tell your network about your expertise. Showcase your skills with Pragmatic certifications

Product Management

Foundation, Focus, Design & Build

Product Management
In-Person, Online

Design   CURRENT

On Demand, In-Person, Online


Please note: Foundations is a
prerequisite for all of our courses
and must be taken first.
In-Person, Online


In-Person, Online


Common Roles

Product Owner
Product Management
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$1,295.00 / One Time +Taxes

In Person Course

Live Online Course

These are the tools and
templates you'll learn
in this course.

Course Includes

Dive deeper into your
training with our hands-on
Pragmatic Labs


On the Framework for Design

The Pragmatic Framework has helped thousands of organizations around the world streamline their processes so they can build and market better products.

Explore the key framework activities that we examine in Design:

Use Scenarios
User Personas
Market Problems

Product Roadmap

Business Plan

market definition


Ready to Start?

However you take Design, you’ll get the same practical and actionable training from industry experts with decades of experience.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.