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The Pragmatic Design ebook, “Aligning Design Activities to Business Strategy,” shares how to determine your company’s strategy so you can be intentional in your choice and recommendation of design activities.Â
A big product launch is coming soon. You’re tasked with creating the marketing plan. You’re agonizing over an array of tactics. Some you’ve come up with and some others in the company are recommending.
Imagine a scenario where every time you approached the creation of a marketing plan for a launch, you had the confidence to know which tactics were most likely to attract the right kind of buyers.
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