Resources > Webinars

The Power of Story: How to Create Radically Clear Product Marketing

How do you capture the attention of your target audience when they are exposed to more than 10,000 brand messages every day?

If you want your product to succeed in the market, your message must be worth tuning in to. Enter the power of story. A good story will grab—and hold—your audience’s attention.

While watching, you will learn how to captivate your audience so your product will be a runaway success.

Kevin Krusiewicz, owner of Tell and Train, and a certified Certified StoryBrand Guide and Copywriter, discusses:

  • Why the brain tunes information in or out, and why it’s drawn to stories
  • A key positioning error many companies make, and how to avoid it
  • The critical ingredients all stories have in common, and how to use them to craft compelling message maps and statements
  • How to use compassion, credibility and certainty to earn the trust of your target audience

 


   Download the Slides    Get Notified of Webinars
Author

Other Resources in this Series

Most Recent

Pricing Experts
Webinar

Pop-Up Expert Pricing Panel

Join our panel of pricing experts for a pop-up conversation! These product pricing leaders will be with us to offer insights into the latest pricing trends, strategies, and best practices that drive business growth. We’ll...
Pragmatic Institute Webinar with David Tang
Webinar

How AI and Data Insights Can Help You Build Stronger Personas

Join us for our product chat as we welcome product leader David Tang, formerly of Dropbox, for a conversation on how to leverage the power of AI and segmentation to help you create accurate personas...
Pragmatic Institute Webinar with the senior product marketing manager at Hubspot, Alex Rainford
Webinar

Strategic Marketing Plans and Tactics That Drive Growth

Join us as we welcome the senior product marketing manager at Hubspot, Alex Rainford for a conversation on how to dive into the core strategies that drive growth by effectively aligning marketing plans to the...

OTHER WebinarS

Pricing Experts
Webinar

Pop-Up Expert Pricing Panel

Join our panel of pricing experts for a pop-up conversation! These product pricing leaders will be with us to offer insights into the latest pricing trends, strategies, and best practices that drive business growth. We’ll...
Pragmatic Institute Webinar with David Tang
Webinar

How AI and Data Insights Can Help You Build Stronger Personas

Join us for our product chat as we welcome product leader David Tang, formerly of Dropbox, for a conversation on how to leverage the power of AI and segmentation to help you create accurate personas...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.