The 2025 State of the Industry Report is here, packed with real data from today’s product teams. Download the Report

Enroll Now
Resources > Webinars

Six Ways Product Management’s Role Will Change in 2018

The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users. It’s an evolution from a quantitative approach (“How many things did you ship?”) to a broader, qualitative approach about how much value a product provides.

Learn more about this evolution and why product teams that measure and document this value are consistently more successful.

Eric Boduch, chief evangelist at Pendo and Kirsten Butzow, Pragmatic Institute instructor, also go over:

  •  How product teams have evolved in their roles
  • How companies leverage key themes to deliver exceptional product and customer experiences


 

 

 

 

   Download the Slides    Get Notified of Webinars

 

Author

  • Eric Boduch

    Eric Boduch, a seasoned professional with 38 years of experience, is recognized as the Co-Founder of Pendo. Throughout his career, which includes roles at Internet Securities and Embarcadero Technologies, Eric has made lasting contributions to companies like SmartHop and Adrich. His expertise spans various domains, from product development at ProductSoft to regulatory management software at Rimsys. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Pragmatic Institute Webinar: Don't Let HIPPOs Run Over Your Roadmap
Webinar

Don't Let HIPPOs Run Over Your Roadmap

Bruce McCarthy knows roadmaps are essential to product strategy – but they’re also one of the most challenging aspects of product management. You can have the best strategy and the greatest roadmap ever, but without...
Read More
Pragmatic Institute Webinar: Leadership in Product Starts Before the Title
Webinar

Leadership in Product Starts Before the Title

Most leadership advice assumes the same thing: that leadership begins once you have the right role, authority, or title. In practice, that assumption quietly holds people back. Leadership doesn’t show up as a single trait...
Read More
Pragmatic Institute Webinar thumbnail:When Prioritization Turns Political: How Product Leaders Can Take Back Control
Webinar

When Prioritization Turns Political: How Product Leaders Can Take Back Control

Most product teams agree that prioritization should be driven by strategy and market evidence. Yet insights from our recent State of the Industry Report reveal a different reality: prioritization often turns into negotiation, shaped by...
Read More

OTHER WebinarS

Pragmatic Institute Webinar: Don't Let HIPPOs Run Over Your Roadmap
Webinar

Don't Let HIPPOs Run Over Your Roadmap

Bruce McCarthy knows roadmaps are essential to product strategy – but they’re also one of the most challenging aspects of product management. You can have the best strategy and the greatest roadmap ever, but without...
Read More
Pragmatic Institute Webinar: Leadership in Product Starts Before the Title
Webinar

Leadership in Product Starts Before the Title

Most leadership advice assumes the same thing: that leadership begins once you have the right role, authority, or title. In practice, that assumption quietly holds people back. Leadership doesn’t show up as a single trait...
Read More
View More

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe