Six Ways Product Management’s Role Will Change in 2018

January 23, 2018

The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users. It’s an evolution from a quantitative approach (“How many things did you ship?”) to a broader, qualitative approach about how much value a product provides.

Learn more about this evolution and why product teams that measure and document this value are consistently more successful.

Eric Boduch, chief evangelist at Pendo and Kirsten Butzow, Pragmatic Institute instructor, also go over:

How product teams have evolved in their roles
How companies leverage key themes to deliver exceptional product and customer experiences

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Author

Eric Boduch

Eric Boduch, a seasoned professional with 38 years of experience, is recognized as the Co-Founder of Pendo. Throughout his career, which includes roles at Internet Securities and Embarcadero Technologies, Eric has made lasting contributions to companies like SmartHop and Adrich. His expertise spans various domains, from product development at ProductSoft to regulatory management software at Rimsys. For questions or inquiries, please contact [email protected].

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