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Rise Above the Competition Using Peer Reviews


In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.

Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle.

In this month’s Pragmatic Institute webinar, TrustRadius CEO Vinay Bhagat will share examples of how B2B marketers at high-growth software companies are using reviews to meet their buyers where they are, accelerate sales and improve products and customer service. You’ll also learn:

  • How to leverage review sites to get more brands on the record
  • Best practices to capitalize on social proof in your go-to-market
  • Tools to syndicate your reviews on your site to lift conversion
  • Tips on how to accelerate deal cycles using peer insights

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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