Join Steve Piper, co-founder and CEO of CyberEdge Group, to delve into the art and science of establishing a competitive analysis program.
Are your sales people ready for battle? Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back?
In this webinar, you’ll learn how to:
- Optimize your CRM to capture accurate win/loss statistics
- Conduct effective customer win/loss interviews
- Aggregate public and non-public competitive intelligence
- Deliver effective competitive sales tools and training