Limited time: SAVE 25% ON ALL AI COURSES using code PRAGAI25. Ends July 31. Explore AI Training →

Enroll Now
Resources > Webinars

Preparing for Battle: Establishing an Effective Competitive Analysis Program

Join Steve Piper, co-founder and CEO of CyberEdge Group, to delve into the art and science of establishing a competitive analysis program.


 
Webinar Slides Download the Slides

Are your sales people ready for battle?  Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back?

In this webinar, you’ll learn how to:

  • Optimize your CRM to capture accurate win/loss statistics
  • Conduct effective customer win/loss interviews
  • Aggregate public and non-public competitive intelligence
  • Deliver effective competitive sales tools and training

Author

  • Steve Piper

    Steve Piper, a seasoned executive in high-tech marketing and product management with over 30 years of experience, boasts a remarkable track record of success. Having contributed to companies such as Citrix Systems and Sourcefire (acquired by Cisco), Steve has led product marketing and product management with notable achievements. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Pragmatic Institute Webinar: The impact of AI agents on the product lifecycle
Webinar

The Impact of AI Agents on the Product Lifecycle with Dan Corbin

AI agents are changing how product teams research markets, prioritize opportunities, analyze customer feedback, and execute work across the product lifecycle (and if you’re not using AI agents, yet, you might be late to the...
Read More
Pragmatic Institute Webinar: Reclaim the clock:AI for efficiency, not burnout
Webinar

Reclaim the Clock: AI for Efficiency, Not Burnout feat. Matt LeMay

Teams that have long structured their work around 2-week sprints and quarterly planning cycles are now figuring out how to bridge the gap between human and machine time. When we can build faster than we...
Read More
Pragmatic Institute Webinar: Does Your Pricing Model Still Work in 2026?
Webinar

Does Your Pricing Model Still Work in 2026?

For years, per-seat pricing has been the default for SaaS companies – a simple, scalable way to monetize software. But in 2026, that model is under real pressure. As AI reshapes how products are used,...
Read More

OTHER WebinarS

Pragmatic Institute Webinar: The impact of AI agents on the product lifecycle
Webinar

The Impact of AI Agents on the Product Lifecycle with Dan Corbin

AI agents are changing how product teams research markets, prioritize opportunities, analyze customer feedback, and execute work across the product lifecycle (and if you’re not using AI agents, yet, you might be late to the...
Read More
Pragmatic Institute Webinar: Reclaim the clock:AI for efficiency, not burnout
Webinar

Reclaim the Clock: AI for Efficiency, Not Burnout feat. Matt LeMay

Teams that have long structured their work around 2-week sprints and quarterly planning cycles are now figuring out how to bridge the gap between human and machine time. When we can build faster than we...
Read More
View More

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe