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Preparing for Battle: Establishing an Effective Competitive Analysis Program

Are your sales people ready for battle?  Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back?

In this webinar, you’ll learn how to:

  • Optimize your CRM to capture accurate win/loss statistics
  • Conduct effective customer win/loss interviews
  • Aggregate public and non-public competitive intelligence
  • Deliver effective competitive sales tools and training

Join Steve Piper, co-founder and CEO of CyberEdge Group, to delve into the art and science of establishing a competitive analysis program.


 
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Author

  • Steve Piper is co-founder and CEO of CyberEdge Group, an award-winning marketing and research consulting firm serving 100+ high-tech vendors. Steve has over 20 years of high-tech marketing and product management experience with companies like Citrix, NetIQ and Sourcefire. Steve has helped dozens of high-tech vendors refine their product messaging and positioning. Contact him at steve.piper@cyber-edge.com.

Speaker:

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