Join us for an insightful Fireside Chat with Arianna Schatzki-McClain, Head of Product Marketing at Virta Health. Arianna will be with us to share the differing go-to-market approaches and nuances for B2B and B2C companies and share how you can optimize your launches by understanding customer segments, leveraging data-driven decision-making, and aligning cross-functional teams. Attendees will gain actionable strategies to enhance market presence, improve customer acquisition, and drive sustainable growth.
In this conversation, Arianna will share:
- Why customer segmentation is so crucial for both B2B and B2C success
- Ways you can use data to refine strategies and stay adaptable
- How you can align sales, marketing, and product teams for a unified approach
- Ways to leverage other areas and channels to expand reach and engagement
- How to continuously refine strategies based on market feedback
