Mastering the Complex Sale: How to Get Paid for the Value You Create
The commoditization of high-value and complex solutions is causing more products and services to miss market forecasts. It not only frustrates executives, who aren’t getting the profitable results they expect, but everyone across the organization feels the pressure. When you join our February 20 webinar at 1 p.m. EST, you will learn how to turn this frustrating situation into a substantial competitive advantage.
Jeff Thull, CEO and president of Prime Resource Group, talks about why customers have become immune to value propositions and how the value life cycle is the key to market dominance.
He also discussses:
- Solve the three sales and marketing challenges in today’s volatile markets
- Leverage the value life cycle and protect your margins
- Create a strong sense of urgency and dramatically shorten sales cycle time
- Establish credibility and trust as valued business advisors
- Prevent the commoditization of your valuable products and services
Author
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The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
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