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Resources > Webinars

Mapping the Sales Trail


Webinar Slides Download the Slides

A picture really is worth a thousand words, and this webinar will teach you a sales-mapping process that will visually show you what you need to do to shorten your sales cycle and improve your results. You will also learn to use location intelligence to find the right customers to grow on–whether your sales are B2B or B2C–for the big payoff.

Other topics include:

  • The importance of determining who your target customers are, whether they’re the most lucrative, the most accessible or a combination
  • How to isolate demographics and psychographics to determine what you’re looking for and where to find them
  • How to sell to a person, and not a company–even when your company is B2B
  • How to spend the limited time and resources you have effectively

Join Jan Triplett, CEO of Business Success Center, for this lively discussion on decision-making and prioritizing through the sales trail.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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