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How Market Visits Can Elevate Your Product Roadmaps

 

How can you maximize the ability to have your new product or features effectively solve real-world customer problems and convince business stakeholders and C-level execs to support your roadmaps? It all starts with deeply understanding your customers’ jobs, workflows and pain points. By leveraging a combination of customer visits, interviews and research you can find pervasive customer problems that spur innovation, validate roadmaps and solidify stakeholder support for your product initiatives.

In this webinar, Ted will cover:

  • The secrets of effective roadmapping
  • Leveraging customer visits to find unmet needs and prove/disprove key product and feature assumptions
  • How to apply in-context interviewing to data to drive design thinking
  • Other customer discovery techniques to capture direct customer feedback
  • Using customer data to convince key stakeholders to support your roadmap

Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

Speaker:

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