Resources > Webinars

How Market Visits Can Elevate Your Product Roadmaps

 

How can you maximize the ability to have your new product or features effectively solve real-world customer problems and convince business stakeholders and C-level execs to support your roadmaps? It all starts with deeply understanding your customers’ jobs, workflows and pain points. By leveraging a combination of customer visits, interviews and research you can find pervasive customer problems that spur innovation, validate roadmaps and solidify stakeholder support for your product initiatives.

In this webinar, Ted will cover:

  • The secrets of effective roadmapping
  • Leveraging customer visits to find unmet needs and prove/disprove key product and feature assumptions
  • How to apply in-context interviewing to data to drive design thinking
  • Other customer discovery techniques to capture direct customer feedback
  • Using customer data to convince key stakeholders to support your roadmap

Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

Speaker:

Other Resources in this Series

Most Recent

Arnaud Berrube Webinar
Webinar

How Phased Marketing Strategies Maximize Resources

Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best
Webinar

How to Optimize Win/Loss Analysis and Increase Your Win Rate

Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product
Webinar

Free Win/Loss Workshop with Diane Pierson

A guided win/loss workshop with instructor and innovation expert Diane Pierson. In this session, Diane will provide a win/loss refresher and break down the steps of a successful win/loss analysis utilizing a real client journey

OTHER WebinarS

Arnaud Berrube Webinar
Webinar

How Phased Marketing Strategies Maximize Resources

Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best
Webinar

How to Optimize Win/Loss Analysis and Increase Your Win Rate

Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.