Four trends are converging to change the way technology companies market their products, driving the need for new skills and processes; products and markets are maturing, buying criteria and personas are changing, the buying process is changing, salespeople are dealing with change too. Learn how product management and marketing roles are evolving to drive more profitable, successful products and services.
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One Product, Two Sides: Real-World Challenges for Product Managers and Product Marketing Managers
Product Manager and Product Marketing Manager roles are both essential, but knowing where one ends and the other begins can get murky fast. In this webinar, Pragmatic Instructor and Product Management expert Paul Young teams...
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Your Sales Team Keeps Discounting—And What You Can Do About It
Your sales team isn’t discounting because they’re underperforming. They’re discounting because the value isn’t clear to customers. Join Product Chats host Rebecca Kalogeris and pricing expert Mark Stiving, Ph.D. for a live session on how...
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Webinar
One Product, Two Sides: Real-World Challenges for Product Managers and Product Marketing Managers
Product Manager and Product Marketing Manager roles are both essential, but knowing where one ends and the other begins can get murky fast. In this webinar, Pragmatic Instructor and Product Management expert Paul Young teams...
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