Resources > Webinars

Delight Your Customers While You Turn a Profit

Pragmatic Institute Logo and 3 verticals
Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is customer lifetime value so essential for product success?

In this webinar, we explored the unique challenges—and opportunities—of pricing a variety of software products. Not only did we learn how to price based on customer value—and how to delight your customers—we also learned about:

    • Alternative pricing models for products
    • Pricing for competitive differentiation
    • Tips for successfully pricing new products
    • Case study examples

Hear Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams, give you the tools and techniques necessary to effectively price software products.


Speaker:

Other Resources in this Series

Most Recent

Turn Your Market Research into Positioning Strategies podcast thumbnail
Webinar

Turn Your Market Research into Positioning Strategies

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the
Webinar

Product Principles To Fuel Your 2023

With 2022 coming to an end and rumbles of the macro environment creating some potentially tough hurdles for businesses in 2023, companies must be laser-focused on what is most important for success in the coming
Pragmatic Institute webinar with Sandi Olson
Webinar

How Asset Assessment Can Help You Outmaneuver The Competition

The vital importance of asset assessment is often overlooked in the bustle of your next deadline. While we are busy strategizing and streamlining, we often don’t realize that one of the most effective ways to

OTHER WebinarS

Turn Your Market Research into Positioning Strategies podcast thumbnail
Webinar

Turn Your Market Research into Positioning Strategies

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the
Webinar

Product Principles To Fuel Your 2023

With 2022 coming to an end and rumbles of the macro environment creating some potentially tough hurdles for businesses in 2023, companies must be laser-focused on what is most important for success in the coming

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.