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Resources > Webinars

Delight Your Customers While You Turn a Profit

Pragmatic Institute Logo and 3 verticals
Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is customer lifetime value so essential for product success?

In this webinar, we explored the unique challenges—and opportunities—of pricing a variety of software products. Not only did we learn how to price based on customer value—and how to delight your customers—we also learned about:

    • Alternative pricing models for products
    • Pricing for competitive differentiation
    • Tips for successfully pricing new products
    • Case study examples

Hear Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams, give you the tools and techniques necessary to effectively price software products.


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