How to Launch and Grow Your Subscription Business


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How to Launch and Grow a Subscription Business

Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical. In this webinar, pricing expert Mark Stiving explains what you need to understand to build an effective model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three revenue buckets you’ll need to manage, the revenue bucket that’s most important to rapid growth, and the four ways to grow the most important bucket. He also shares a subscription growth calculator you can download and use as you begin looking at your subscription-based product.

Use the subscription growth calculator as seen in the webinar here.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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