High-Impact, High-Value Competitive Intelligence for the New Normal

August 6, 2020

COVID-19 has changed the way we do business. The pandemic has added pressure on product marketers to stay impactful, visible, and even more relevant in our increasingly virtual world. And the need for measurable, metrics-driven high-impact, high-value product marketing and competitive intelligence initiatives are more critical than ever.

On Tuesday, August 11, at 1:30 p.m. ET, we were joined by Marc Limacher, founder and CEO of Inovis, Inc., to discuss practical, hands-on tools and techniques to help product marketers achieve tangible impacts through competitive intelligence activities. Get insights on how to gain genuine anticipatory intelligence based on non-public sources to preempt and prepare for changes in your market’s landscape.

Marc covered a lot of great information on the practical tools you need to get real results through competitive intelligence activities.

Watch the video here.

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Author

Pragmatic Editorial Team

The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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