Product Marketing & Management
PragmaticLive
Insightful and actionable conversations with the best minds in the industry.
Leverage the Power of Design
Watch Pragmatic Institute’s Design Practice Co-Director Jim Dibble and Product Instructor Amy Graham join host and VP of Marketing & Product Strategy Rebecca Kalogeris for “Leverage the Power of Design.” The Product Chat took place over Zoom on January 12, 2021.The two experts shared their best advice for leveraging your
Webinars
How to Build Super Compelling Subscription Products
In a subscription world, it’s not enough to have
Why Your Product Doesn’t Sell – Building a Product Team that Works with Sales
Product leaders have to manage relationships all across the
High-Impact, High-Value Competitive Intelligence for the New Normal
COVID-19 has changed the way we do business. The pandemic
Constant Communication in a Rapidly-Changing Market
Take a look at your market. Is it exactly the same as it was a year ago? A month ago? A week ago? Yesterday?
Lessons from 9/11: Shifting Your Marketing Tactics in Times of Crisis
In the aftermath of 9/11, most major conferences and events were cancelled for months. B2B marketers who had been relying on these opportunities to create face-to-face engagements with current customers and future prospects found themselves suddenly scrambling to shift their tactics to maintain their marketing momentum. But not every company survived that shift.
Building the Next Big Healthcare Product: Using Primary Market Research to Identify Unmet Market Needs
You’ve built products that’ve done well. You’ve built products that never took off. And you’ve worked with your marketing team to create a “new value prop” for the products in between.
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