Product Marketing & Management
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Insightful and actionable conversations with the best minds in the industry.
Marketing Metrics that Matter in a Post- COVID World
If you look at your marketing metrics from the last few years and compare them to what you’re seeing in 2020, there’s a good chance the numbers are going to be wildly different. And how could they not? 2020 has been an unprecedented year in almost every aspect. That’s why it’s so important to make sure we’re measuring the right metrics for this new world. On Tuesday, September 29, at 1:30 p.m. ET we were joined by by Patricia Diaz from Credly. Patricia went over some great tips and tricks on how to begin adjusting your metrics for 2021 now, and the kinds of measurements that are going to really matter in our new normal. From shifting to virtual marketing events to creating content that resonates in a post-COVID world, Patricia had expert advice on it all. Watch the video here. Download Slides Survey Link
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Marketing Metrics that Matter in a Post- COVID World
If you look at your marketing metrics from the
Reimagining Your Market in the Face of Disruption
Understanding your market better than anyone else in the
High-Impact, High-Value Competitive Intelligence for the New Normal
COVID-19 has changed the way we do business. The pandemic
Constant Communication in a Rapidly-Changing Market
Take a look at your market. Is it exactly the same as it was a year ago? A month ago? A week ago? Yesterday?
Lessons from 9/11: Shifting Your Marketing Tactics in Times of Crisis
In the aftermath of 9/11, most major conferences and events were cancelled for months. B2B marketers who had been relying on these opportunities to create face-to-face engagements with current customers and future prospects found themselves suddenly scrambling to shift their tactics to maintain their marketing momentum. But not every company survived that shift.
Building the Next Big Healthcare Product: Using Primary Market Research to Identify Unmet Market Needs
You’ve built products that’ve done well. You’ve built products that never took off. And you’ve worked with your marketing team to create a “new value prop” for the products in between.
Market Research for the Product Marketer
Most product marketers understand how important market research is in deveoping strategies and tactics for their target market.
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