Resources

Use AI prototypes to test product assumptions, choose the right level of detail, and interpret customer feedback, with guidance from Pragmatic Institute instructors.

If your product team is moving fast, you may already be operating like a distributed organization, whether you call it that or not. The hallway conversations that once caught strategy drift before it turned into...

We’re in the Age of Accountability for AI. Product managers are expected to show it’s elevating the quality of their work, not just the speed of it. Moving from prompting to delegating, handing AI agents...

This article explores how product managers can separate meaningful market trends from everyday noise and use market evidence to make more confident product decisions. It also examines how AI can accelerate trend analysis while keeping...

Let’s be honest: discovery research takes time, and many product teams simply aren’t getting enough of it done. Conducting customer conversations, reviewing pages of notes, and identifying the problems worth pursuing can quickly become overwhelming....

The Four Ps, Product, Price, Place and Promotion, have helped marketers organize fundamental marketing decisions for more than six decades. For product marketing professionals, a market-driven approach adds an important consideration: How can market knowledge...