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  • Courses
    Product Courses
    Build practical product management and product marketing skills, from core principles to AI-enabled ways of working.
    Core Courses
    Get started:
    Foundations Decode market demand. Build things people buy.
    Then dive deeper:
    • – Focus Turn market needs into products people want.
    • – Build Bridge product and dev to ship remarkable work.
    • – Market Craft go-to-market plans that stand out.
    • – Price Price for max revenue without the guesswork.
    • – Launch Unite your team for high-impact launches.
    • – Design Create innovative solutions that win the market.
    • – Insight Unlock product growth with market data insights.
    • – Product Operations Build scalable systems for product portfolios.
    AI Courses

    Build practical AI skills:

    • – AI for Product Managers
    • – AI Agents for Product Professionals
    • – Vibe Coding for Problem Validation
    • – AI for Product Marketers
    • – AI in your Product
    • – Intro to AI
    Build on one model

    The Pragmatic Framework

    A shared approach to understanding market problems and building products people want to buy.
    Explore the Framework
    Build on one model

    The Pragmatic Framework

    A shared approach to understanding market problems and building products people want to buy.
    Explore the Framework
    View All Product Courses
    View In-Person Courses
    Explore All AI Offerings
  • Certifications
    Pragmatic Certifications
    Build in-demand skills and advance your career with industry-recognized Pragmatic certifications.
    Product Management Build skills to connect market needs with product decisions. Product Marketing Build skills to position products and bring them to market. Product Innovation Build skills to explore opportunities and validate product ideas. Product Operations Strengthen the processes and practices that support product teams. Product Master Complete core courses Explore the requirements for the Product Master credential.
    AI Expert Certifications
    Master AI strategy to build intelligent, market-ready products.
    AI Product Management Expert Develop AI-enabled approaches to product management work. AI Product Marketing Expert Develop AI-enabled approaches to product marketing work.
    View All Certifications
  • Workshops
    Product Workshops
    Hands-on workshop engagements tailored specifically to your organization.
    Product Discovery with AI Use AI to support product discovery and evaluate its outputs. Product Requirements with AI Use AI to develop and refine product requirements. Competitive Analysis with AI Use AI to structure competitive analysis and assess its outputs. Buyer Personas with AI Use AI to develop and refine buyer personas. Pricing and Packaging with AI Use AI to explore pricing and packaging options. Private Workshops Explore focused workshop engagements for your organization.
    Explore All Workshops
  • Team Training
    Team Training
    Build stronger teams and drive business outcomes with training tailored to your organization’s needs.
    Team Training Options Explore ways to develop your team’s product skills. Enterprise Access Pass Connect course access with implementation support and guidance at scale. Private Training Bring your team together to work through focused product challenges. Product Capability Assessment Assess Framework strengths and gaps for you or your team. Product Team Gap Analysis Turn diagnostic findings into an agreed capability plan, with expert facilitation.

    FEATURED CASE STUDY

    Equifax Case Study

    How Equifax Reduced Delays

    Delivering Value to Customers from Pragmatic Training
    View Case Study
  • Why Pragmatic
    Why Pragmatic
    Explore our approach to building market-driven product skills and organizational capability.
    About Us Learn about Pragmatic Institute and our approach to product education. The Pragmatic Framework Explore a shared language for market-driven product work. The Community Share ideas and network with a global product community. FAQ Find answers to common questions about learning with Pragmatic.
  • Resources
    Resources
    Explore practical insights, tools, and resources for product management and product marketing.
    Articles Explore ideas and practical guidance for product professionals. Ebooks Take a deeper look at product challenges and approaches. Tools Find practical resources to support your product work. Infographics Explore visual explanations of product concepts and practices. Upcoming Webinars Explore upcoming sessions and register to attend. The Pragmatic Framework A shared language for market problems and product decisions.

    Perspective

    Will AI replace product managers?
    Read More
    View All Resources
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Tag: Product Management

Getting the Most From Market Research

5 Steps to Getting the Most Out of Your Market Research

Artificial Intelligence, Ethics and Product

Harnessing the Demon: Artificial Intelligence, Ethics and Product

The Unintended Consequences of Products that Work Too Well

The Unintended Consequences of Products that Work Too Well

Win-Loss Program

Starting and Running a Win/Loss Program

Overcoming the Four Hurdles to Product Launch Success

Sound Competitive Intelligence

The Legal and Ethical Guardrails for Sound Competitive Intelligence

cognitive bias

It’s All in Your Head: The Effect of Cognitive Bias on Our Decisions and Our Products

market with ai

Learning to Market More ‘Intelligently’ with AI

Best AI Products

Why the Best AI Products Often Start by Delivering What’s Not a Product

defining the role of product marketing

How to Define Product Marketing in Your Organization

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Courses

Core Courses

Foundations Get Started Decode market demand. Build things people buy.
  • Focus Turn market needs into products people want.
  • Build Bridge product and dev to ship remarkable work.
  • Market Craft go-to-market plans that stand out.
  • Price Price for max revenue without the guesswork.
  • Launch Unite your team for high-impact launches.
  • Design Create innovative solutions that win the market.
  • Insight Unlock product growth with market data insights.
  • Product Operations Build scalable systems for product portfolios.
View All Product Courses View In-Person Courses

AI Courses

  • AI for Product Managers
  • AI Agents for Product Professionals
  • Vibe Coding for Problem Validation
  • AI for Product Marketers
  • AI in your Product
  • Intro to AI
Explore All AI Offerings

Build on one model

The Pragmatic Framework

A shared approach to understanding market problems and building products people want to buy.

Explore the Framework

Certifications

Pragmatic Certifications

  • Product Management Build skills to connect market needs with product decisions.
  • Product Marketing Build skills to position products and bring them to market.
  • Product Innovation Build skills to explore opportunities and validate product ideas.
  • Product Operations Strengthen the processes and practices that support product teams.
  • Product Master Complete core courses Explore the requirements for the Product Master credential.

AI Expert Certifications

  • AI Product Management Expert Develop AI-enabled approaches to product management work.
  • AI Product Marketing Expert Develop AI-enabled approaches to product marketing work.
View All Certifications

Team Training

  • Team Training Options Explore ways to develop your team’s product skills.
  • Enterprise Access Pass Connect course access with implementation support and guidance at scale.
  • Private Training Bring your team together to work through focused product challenges.
  • Product Capability Assessment Assess Framework strengths and gaps for you or your team.
  • Product Team Gap Analysis Turn diagnostic findings into an agreed capability plan, with expert facilitation.

Featured Case Study

How Equifax Reduced Delays

Delivering Value to Customers from Pragmatic Training

Read Case Study

Workshops

  • Product Discovery with AI Use AI to support product discovery and evaluate its outputs.
  • Product Requirements with AI Use AI to develop and refine product requirements.
  • Competitive Analysis with AI Use AI to structure competitive analysis and assess its outputs.
  • Buyer Personas with AI Use AI to develop and refine buyer personas.
  • Pricing and Packaging with AI Use AI to explore pricing and packaging options.
  • Private Workshops Explore focused workshop engagements for your organization.
Explore All Workshops

Pop-up workshop: Every Product Is Now a Data Product

Why Pragmatic

  • About Us Learn about Pragmatic Institute and our approach to product education.
  • The Pragmatic Framework Explore a shared language for market-driven product work.
  • The Community Share ideas and network with a global product community.
  • FAQ Find answers to common questions about learning with Pragmatic.

Resources

  • Articles
  • Ebooks
  • Upcoming Webinars
  • Infographics
  • Tools
  • The Pragmatic Framework
View All Resources

Perspective

Will AI replace product managers? Danielle Chircop, CEO, Pragmatic Institute Read More
Contact Us