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Podcast

Key Components of a Structured Win/Loss Program

“It is essential to adopt a structured approach to collecting buyer insights. Now, if companies decide just to do an ad-hoc buyer interview or win-loss interview, and it's not a more structured process, then companies will end up relying on anecdotal inf...
interview
Article

The Eight Rules of Successful Win/Loss Analysis

Extracted from “The Reality of Perception: Aligning Your Buyer and Seller Process”
Podcast

Why CNN+ Is a Cautionary Tale for Product Teams

“Interestingly, there doesn't seem to be a market to hire consultants, to tell executives that their idea is stupid.” - Paul Young   What if you check all the pre-launch boxes and your product still flops? That’s what the CNN+ story feels like. But if we...
Successful Win/Loss Analysis
Article

Types of Data Needed for a Successful Win/Loss Analysis

It’s also essential to incorporate both quantitative data and qualitative data into your analysis. Let’s dive into the best practices for conducting a successful win/loss analysis.
How to use Innovation and Proven Methodologies to Uncover Distinctive Competencies Webinar
Webinar

Webinar: How To Use Innovation And Proven Methodologies To Uncover Your Distinctive Competencies

One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a
Podcast

How To Use Innovation And Proven Methodologies To Uncover Your Distinctive Competencies

One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a successful path that combines innovation, proven...

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