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Product Management

Ebook

2026 Product Readiness: Skills for the Next Era

The skills that defined product success for product management and product marketing professional five years ago won’t carry you forward. AI, shifting buyer behavior, and faster cycles demand new habits, tighter alignment, and evidence-led decisions....
Infographic

Market Visit Planning Guide

As a product manager, are you not always sure when to talk to your market... or how to fit it in? This one-page planning guide offers a simple, practical rhythm for NIHITO visits that aligns...
Article

What Pragmatic Taught Me About Launching a Startup

3 minute read Learn how the Pragmatic Framework used by product teams can also guide an AI founder in this first-person article from the CEO of AnswerMyQ.   Launching a startup isn’t that different from...

Product Development

Article

What is Product Planning

Discover how strategic product planning drives a product from concept to market success, ensuring it meets customer needs and aligns with business goals. 
Podcast

How AI and Data Insights Can Help You Build Stronger Personas with David Tang

This episode is from our latest Product Chat webinar >> watch the webinar In a world where customer expectations are ever-evolving, delivering personalized experiences isn’t just nice to have, it’s imperative.” – David Tang, Product...
Webinar

Powerful Ways to Leverage ChatGPT in Your Products and Workflows

The latest wave of AI is revolutionizing all professional fields, including the product world. As product managers and product marketing managers, it’s essential to understand how to leverage this new technology not only to become...

webinars

Webinar

Transforming Product Teams with Shared Language: SBS’s Pragmatic Story

When growth comes through acquisitions, misalignment is inevitable. Different teams, different definitions, and no shared playbook. SBS, a financial services and SaaS leader, faced exactly that, and used the Pragmatic framework to turn complexity into...
Webinar

Out of the Office, Into the Market: Mastering NIHITO Conversations

Join us as our expert panel will show you how to step out from behind the desk and into real conversations with customers, evaluators, and potentials. You’ll learn how to: Uncover unmet needs with smarter...

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Pragmatic Institute Resources