In the Sales Trenches: How Product Marketers Build Credibility

Pragmatic Live Chat

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you’re learning.” – Ross Cranwell

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, interviews Ross Cranwell, the CEO and co-founder of Milk Video, a video-editing platform that helps product marketers quickly repurpose their long-form video and audio content into short-form content assets to increase reach and engagement.

In this episode, Rebecca and Ross discuss:

  • How product marketers can build credibility
  • The unique challenges B2B product marketers face (especially when trying to connect marketing efforts to revenue)
  • Why product marketers should participate in sales calls

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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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