Product velocity has never been higher, and product marketers are feeling the squeeze. Every new feature, model update, or release adds to an already overflowing launch calendar, leaving PMMs scrambling to keep up instead of leading with strategy.
In this session, Tamara Grominsky, founder of PMM Camp and a leading voice on product marketing leadership, makes the case for a different approach. Instead of treating every release like a standalone event (or worse, a nonstop livestream nobody can keep pace with), Tamara shows how to package fast-shipping features into launches into a larger story your market can actually follow.
This shift matters more than ever in the age of AI, where products can ship new capabilities weekly and customers are left trying to connect dots that marketing never drew for them.
You’ll walk away with:
-
- A framework for turning feature velocity into a coherent product narrative
- Five questions to define your own launch strategy
- Real examples of companies doing this well (and what to avoid)
