Author: Reed K. Holden

Reed K. Holden is the founder of Holden Advisors. He is an enthusiastic and persuasive advocate for demonstrating customer value and price leadership with companies that need to adapt in highly competitive markets. In 2102 he published Negotiating with Backbone: Eight Strategies to Defend your Price and Value and in 2008, he and co-author Mark Burton published Pricing with Confidence: Ten Ways to Stop Leaving Money on the Table, a top-selling pricing book for executives. He also co-wrote The Strategy and Tactics of Pricing 2nd and 3rd editions during his tenure as CEO of Strategic Pricing Group (now Monitor/Deloitte). Contact him at www.holdenadvisors.com.