Author: Nilofer Merchant
Nilofer Merchant is an advisor, writer, conference speaker and the
CEO and founder of Rubicon Consulting, a strategy and marketing
consultancy designed specifically for the needs of tech companies. She
and her team have launched nearly 100 products, created five development
platforms, designed 18 channel vendor programs, run numerous user
influencer marketing initiatives and defined more than 30 new markets.
To contact Nilofer, visit her blog, www.winmarkets.com or e-mail her at [email protected].
